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Hsing Wu University
Hsing Wu University
Traditional Chinese	醒吾科技大學
Simplified Chinese	醒吾科技大学
Hanyu Pinyin
Transcriptions
Standard Mandarin
Hanyu Pinyin	Xǐngwú Kējì Dàxué
Southern Min
Hokkien POJ	Séng-ngô͘ Kho-ki Tāi-ha̍k

Hsing Wu University
醒吾科技大學
Motto	希望·活力·卓越(Pe̍h-ōe-jī: Hi-bāng, oa̍h-le̍k, tok-oa̍t) Hope, Energetic, Excellence
Type	Private
Established	1965; 2012 (as HWU)
President	陳義文 Chen, Yi Wen
Location	Linkou, New Taipei, Taiwan
Website	Official website

Hsing Wu University (HWU; Chinese: 醒吾科技大學; Pe̍h-ōe-jī: Séng-ngô͘ Kho-ki Tāi-ha̍k) is a private university located in Linkou District, New Taipei, Taiwan.

History

HWU was originally established in 1965. It was upgraded to Hsing Wu College in 2000 and to Hsing Wu University in 2012.^[1]

President

Period	President's name
1965-1968	單繩武(Pe̍h-ōe-jī: Siān Sêng-bú)
1968-1978	左潞生(Pe̍h-ōe-jī: Chó Lō͘-seng)
1978-1996	顧建東(Pe̍h-ōe-jī: Kò͘ Kiàn-tong)
1996-2001	任遵時(Pe̍h-ōe-jī: Jîm Chun-sî)
2001-2008	袁保新(Pe̍h-ōe-jī: Oân Pó-sin)
2008-2010	周家華(Pe̍h-ōe-jī: Chiu Ka-hôa)
2010-2015	周添城(Pe̍h-ōe-jī: Chiu Thiam-sêng)
2015-2019	周燦德(Pe̍h-ōe-jī: Chiu Chhàn-tek)
2019-present	陳義文(Pe̍h-ōe-jī: Tân Gī-bûn)

Academics (undergraduate & master)

College of Business Management

Department of Marketing and Distribution Management (including master)
In this fast-changing working environment along with the rapid development of technology, the department makes the most efforts to cultivate new talents in tune with the times. Thus, the department develops four major themes such as 'E-commerce and Internet Marketing', 'New Retail O2O', 'Sports Marketing' and 'New Media Community Marketing' . The abundant practical courses are combined with faculty members to improve students' professionalism and make them as top talents.
Department of Business Administration
Department of International Business
Along with the prime resources of B2B cross-border e-commerce have been introduced, with the practical competitions, lectures, internships, and the innovational course programming, students in the department learn about the abilities and attitudes needed in the workplace sequentially. The department achieved spectacular results in National B2B e-commerce competition and New Taipei City e-commerce university competition in recent years.
Department of Wealth Management
Department of Information Management
Department of Finance

College of Tourism and Hospitality

Department of Tourism and Leisure (including master)
The Department of Tourism & Leisure (DTL) was founded in 1965 as a pioneer and has been playing an important role in the academic field in Taiwan. For more than half a century, the Department has been working on cultivating tourism industry professionals as well as graduates who have been well received in the industry.
Department of Hospitality and Management
The College of Tourism and Hospitality founded in 1965, was the earliest department of travel management among nationwide universities and colleges. Over the past 50 years, alumnus had outstanding performances and occupied important positions in the workplace. Furthermore, they spare effort in helping juniors.
Department of Travel Aviation
The Department of Travel and Aviation Management cultivates professional talents in "travel industry" and "aviation services industry" to meet the demands of the human resource market of the relevant industries and government governance priorities in the future. 77 students in the department obtained national tour leader licenses in 2018, which was the champion in the universities of northern Taiwan.
Department of Applied English
The curriculum of the undergraduate program is composed of English Teaching Module and Tourism English Module. The English Teaching Module includes theoretical and practical courses in teaching English for children, while the Tourism English Module integrates English with tourism-related industries to enhance students' multiple potentials and professionalism. Other languages such as Korean and Japanese are also taught as optional classes.

College of Popular Arts

Department of Applied Information Technology (including master)
Department of New Media Communication
Department of Performing Arts
Besides the courses, the department regularly organizes annual lectures with performance master and artist. Each semester, the department schedules the final performance, welcome party including dance or singing performances, Festivals of related communities, entertainment industry visiting, industry internship etc. to have students experience real performance training. In order to expand students' international horizons, students from the department have been studying as an exchange student in Chung Ang University in Korea since University 2018. Also, students can apply for dual degree program in Middlesex University in United Kingdom to experience total five year program.

The courses and activities are coordinated with the development of relevant industries in the region, so that students can successfully connect with the job market. In recent years, the performing arts industry is booming, and the demand for related-skill talent continue to grow. After graduation, students can directly enter into the related industries such as: music, dance, drama, model and hosting. Behind the scenes, including screenwriters, directors, performance manager, planning, art administration and management training also included.

Bachelor Program of Popular Music
The 'Popular Music Program' was established in 2018. It is based on professional music writing and performance and cooperates with practical training and internship.