House of Highlights

House of Highlights
Company typeSubsidiary
IndustrySports, Entertainment, Youth Culture
Founded2014; 10 years ago (2014)
FounderOmar Raja
HeadquartersNew York City
OwnerTNT Sports Interactive
ParentBleacher Report
WebsiteOfficial website

House of Highlights (often abbreviated as HoH) is a social media network that focuses on the distribution of videos online. HoH is headquartered in New York City within Bleacher Report's office. Known primarily for popular sport highlights, HoH has positioned itself as a distributor in the sport media industry, but also in the short video clip industry.

Since being acquired by Bleacher Report in December 2016,[1] House of Highlights has expanded into a multi-platform media business. According to Bleacher Report, House of Highlights accounted for 10% of Bleacher Report's total revenue as of June 2019.[2]

History

Founding: 2014–2016

The company was founded by Omar Raja in his college dorm room at the University of Central Florida in the summer of 2014.[1] Raja started an Instagram account called "The Highlight Factory", but eventually changed the name to "House of Highlights".[3]

Bleacher Report Acquisition: 2015–present

Bleacher Report officially acquired House of Highlights in December 2016.[1][4]

In January 2018, HoH created its own YouTube channel.

In October 2018, the company partnered with Twitter to launch House of Highlights LIVE, a live show featuring athletes and entertainers.[5]

In April 2019, Twitter ordered a second season of House of Highlights LIVE [6]

The company conducted its first basketball camp in 2019, which was free for 150 kids. The following year House of Highlights held it’s second basketball camp for young athletes. [7]

Earlier in 2020, it was announced that Raja would be leaving House of Highlights at the end of his contract and join ESPN.[8]

Later In 2020, HoH launched HoH Showdown. [9]

Recognition

Shorty Awards
  • 2019 "Instagram Presence" - Nomination[10]
Cynopsis Sports Media Awards
  • 2018 "Use of Instagram" - Winner[11]
  • 2020 "Use of Instagram" - Finalist[12]
Clios Sports Award
  • Silver for Social Media - Multi-Platform Campaign[13]

References

  1. ^ a b c Duncan, Byard (2018-10-22). "Who Is Omar? How the 24-Year-Old Founder of @HouseOfHighlights Flipped Sports Media on Its Head". Esquire. Retrieved 2020-06-02.
  2. ^ "Bleacher Report is on track to grow 50% this year, hit $200m in revenue". Digiday. 2019-06-10. Retrieved 2020-06-02.
  3. ^ "Omar Raja, @HouseofHighlights Founder, on Starting Instagram's Most Fire Account". SLAM. 2017-11-28. Retrieved 2020-06-02.
  4. ^ Weissman, Cale Guthrie (2018-02-02). "Bleacher Report's Secret Weapon Is A 23-Year-Old Instagram Savant". Fast Company. Retrieved 2020-06-02.
  5. ^ Feldman, Jacob. "House of Highlights talk show is coming to Twitter". Sports Illustrated. Retrieved 2020-06-02.
  6. ^ "Second Season of Twitter's House of Highlights Show Will Focus on Tentpole Events Including NBA Finals". The Hollywood Reporter. 29 April 2019. Retrieved 2020-06-02.
  7. ^ Anderson, Jamal Collier, Teddy Greenstein, DeAntae Prince, Phil Thompson, Tracy Swartz, Javonte. "NBA All-Star Weekend: A recap of all the events around Chicago". Chicago Tribune. Retrieved 2020-08-31.{{cite web}}: CS1 maint: multiple names: authors list (link)
  8. ^ "Instagram Star Omar Raja Joins ESPN". ESPN Press Room U.S. 2020-01-09. Retrieved 2020-06-02.
  9. ^ Feldman, Jacob (2020-11-19). "Turner's House of Highlights Tees Up Influencers Before 'The Match'". Sportico.com. Retrieved 2021-06-08.
  10. ^ "House of Highlights: the No. 1 Sports Brand on Instagram - The Shorty Awards". shortyawards.com. Retrieved 2020-06-02.
  11. ^ "House of Highlights - 2019 Sports Media Awards". Cynopsis Media. Retrieved 2020-06-02.
  12. ^ "Cynopsis Sports Media Awards / Event: August 12, 2020 in NYC". Cynopsis Media. Retrieved 2020-06-02.
  13. ^ "Under Armour - House of Highlights & Under Armour #CurryChallenge". Clios. Retrieved 2020-06-02.

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