Set in the 1870s,[3] the show starred Holliman as Sundance, a gunfighter just released after 17 years in prison.[4] In the first episode, he is in Georgetown, Colorado, where he kills the town villain and is then urged by the citizens to become the marshal. He accepts the job and also becomes a part owner of the Hotel de Paree, owned by two French women, Annette Deveraux, played by Jeanette Nolan, and her niece, Monique (Judi Meredith), relatives of the man whom he had earlier killed. Sundance wore a string of polished silver dollars in the band of his black Stetson, which often blinded his adversaries.[4]
During the run of the series, Sundance dealt with assorted antagonists and maintained flirtations with both of the Deveraux women. Sundance also befriended a local shopkeeper, Aaron Donoger, played by veteran Western performer Strother Martin.[5]
In 1959, Gold Medal Books published Sundance by Richard Telfair, an original novel based on the series. An article in The New York Times said, "The book is cobbled together in much the same lackadaisical fashion as other Telfair Westerns."[7]
Comic book
A single issue featuring an original story written by Gaylord Du Bois appeared in Dell's Four Color series (#1126).