In August 2019, Sir released his third album Chasing Summer, which served as Sir's major label debut with RCA. The album featured guest appearances from Kendrick Lamar, Smino, Lil Wayne and Jill Scott, among others.[1][2][3] Within the five years leading up to his sophomore album, Sir dealt with drug and alcohol addiction, as well as depression and infidelity towards his wife. He would take himself to rehab a number of times between 2021 and 2022, delaying the album further from its intended late 2022 release.[4] The album's subject matter reflected on these bouts, with Sir stating in an interview with Grammy.com that this would be "the most personal I will ever be".[5]
Singles and promotion
The album's lead single "Satisfaction" was released on May 6, 2022.[6] Two months later, the second single "Life is Good", featuring Scribz Riley, was released on July 8, 2022.[7] "Nothing Even Matters" was released as the album's third single on September 23, 2022; the album's title was revealed on the same day.[8]
Almost two years later, after a 2023 hiatus, Sir released the album's fourth single "No Evil" on January 26, 2024.[9] "Karma", featuring Isaiah Rashad, was released a month later on February 23, 2024, as the album's fifth and final single.[10]