In October 2013, the partnership between Jim Owens Entertainment and Luken Communications ended and the network was rebranded as Heartland, carrying much of the same programming and format.[7]
Programming
Programming that aired on the new Nashville Network included shows such as Nashville Now, Crook & Chase, Music City Tonight, The Rick and Bubba Show, and Larry's Country Diner.[4][5][6] Much of the same programming continued to air after the rebrand to Heartland. New series added to the network include Rise Up Country with John Ritter, Reflections, Positively Paula (hosted by Paula Deen), the Canadian drama series Heartland, reruns of Canadian sketch comedy The Red Green Show (added September 2018), More Than the Music, The Unseen World, and Morning Beats, a soft news magazine[8] which replaced Coffee, Country & Cody from WSM Radio in Nashville.[citation needed]Country musicvideos air when no other programs are scheduled; both contemporary videos and classic country performances are offered, usually presented in blocks by VJs. Coincidentally the network carries the Canadian series Heartland in repeats, with the only connection between the two a shared name.
Heartland's national feed contains no infomercials except for a regularly scheduled presentation brokered by Time-Life Home Video.
Distribution
Heartland is distributed through digital subchannel affiliations. The network is also distributed freely over the Internet; some of the network's programming (including Jim Owens entertainment shows and programming made available online elsewhere behind a paywall) is not available online and is replaced with reruns of programs scheduled at other times. Since 2019, the online feed has operated a full schedule.
