HIT Entertainment was one of several partner companies alongside NBCUniversal, PBS, and Sesame Workshop that founded PBS Kids Sprout; many of HIT's shows aired on the channel as a result at the time.
On 1 February 2012, HIT Entertainment was acquired by Mattel, as Mattel was initially only interested in the Thomas & Friends brand in its acquisition, according to Deadline Hollywood.[6] Mattel absorbed the company on 31 March 2016 into its then newly created division, Mattel Creations.[7]
History
1982–1990: Early history as Henson Associates subsidiary
Founded in 1982, this logo was first used in The Muppet Show in 1983. The name would be stylized as "hit!".
Peter Orton had met Jim Henson when he was at the Children's Television Workshop handling distribution of Sesame Street. As a result, he became close friends with Henson and went to work with him in 1981.[8] Together they set up Henson International Television, which was the international distribution arm of Jim Henson Productions the following year, with Orton becoming the company's CEO.[1]
1989–1999: Becoming independent
In 1989, Jim Henson Productions spun off Henson International Television and changed its name to HIT Communications PLC.
Beginning in the late-1980s, Jim Henson Productions began negotiations with The Walt Disney Company regarding a possible purchase of a merger. Upon hearing these talks, Orton and other employees at HIT! convinced Henson to allow them to spin off the distribution arm as an independent distribution company. Following Henson's approval, in October 1989, Orton led management buyout of Henson International Television and re-incorporated the subsidiary as a standalone company named HIT Communications PLC.[3][9]
Beginning in 1991, HIT would begin to engage in co-producing shows which they would distribute internationally, with the first two as part of this new strategy being Where's Wally? and Captain Zed and the Zee Zone. The company then began to finance and distribute animated feature films based on The Wind in the Willows and Peter Rabbit books. Helping to fund the company was an investment by British satellite and cable television operator Flextech took a 23% share in HIT for about £600,000.
The HIT Wildlife division was created to produce nature and wildlife programming which provided the company with 35% of its revenue by the mid-1990s.[3]
With the success of Barney, HIT began to develop its own programming. In 1996, HIT was listed on the AIM to raise funding; it used the funding to launch HIT Video, which would produce direct-to-video programming in the UK.
A new character came to the company's attention in 1996, when advertising executive and would-be cartoonist Keith Chapman pitched his idea to HIT Entertainment. Chapman's character was a general contractor named Bob the Builder. While a number of other producers had turned down the idea, HIT recognized its potential and bought the rights to developing the Bob the Builder character into a television series. The deal saw Chapman retain a share of the copyright and also a contractual clause which sees his name appear on all media & merchandise related to the character. [3]
With another offering in 1997, HIT increased its capitalization and move to the primary London Stock Exchange, whose funding HIT would use to develop some of its first original series including Brambly Hedge, Percy the Park Keeper, and Kipper, which became its first hit on ITV.[3]
In 1998, HIT formed its own animation production company, HOT Animation, and its Consumers Product Division. The BBC agreed to broadcast Bob the Builder. HIT signed a series of American broadcasting deals starting with Nickelodeon for Kipper expanding to Starz/Encore for the Brambly Hedge and Percy the Park Keeper television series; HBO Family for the Anthony Ant cartoon series, and Animal Planet for the Wylands Ocean World wildlife program. Kipper won the 1998 BAFTA Award for Best Children's Animation. At the end of the year, HIT offered another group of shares.[3]
In 1999, HIT had 10 first-run television series in the United States and started an American subsidiary. In April, Bob the Builder successfully debuted on the BBC; in July the company made another public offering of stock. An American deal for Bob the Builder was signed in December with Nickelodeon to start airing in January 2001. Mattel signed a five-year licensing agreement for the development of the Angelina Ballerina television series.[3]
2000–2004: Bob the Builder to final independent years
HIT, which had long been suggesting that it intended to expand its character stable through acquisitions, nearly found a partner in early 2000 when the company held talks with Britt Allcroft, the British company which held the licenses to such popular characters as Thomas the Tank Engine, Captain Pugwash, and Sooty. The two sides were unable to agree on a price, however, and the merger fell through.[3] Bob the Builder continued its success with the number one record in December that year.[3]
In December 2000, HIT's US division entered into a home video partnership with Lyrick Studios, home and owner of Barney & Friends, for distribution of Bob the Builder and Kipper releases.[10] This early partnership was an early plan for that led to HIT purchasing Lyrick for $275 million,[11] which would in turn give HIT a marketing and distribution network that it used to introduce its properties to U.S. audiences. Vice versa, the deal would help expand Barney's international presence, which was what Lyrick needed at the time.[12] The chief executive of HIT, Rob Lawes, was the driving force of the acquisition.[13] The Lyrick acquisition encouraged HIT Entertainment to pursue new acquisitions.
In May 2001, the first Bob the Builder VHS volumes were released in the United States by HIT/Lyrick, while the company signed a deal with Sears to have Bob Shops in their retail stores. The Jim Henson Company's owner EM.TV was in financial trouble over its purchase of 50% share in Formula One racing rights, and HIT joined a number of companies willing to purchase TJHC.[3] In October 2001, HIT's bid for Pingu BV was accepted.[14]
In April 2002, HIT Entertainment sold its wildlife division to the newly formed Parthenon Entertainment, which was owned by the former managing director of HIT Wildlife, Carlos "Carl" Hall, with its 30 hours of programming in production and its 300-hour library was transferred in the management buyout agreement.[15]
In March 2003, CCI Entertainment, the Canadian affiliate of Gullane who owned a minority stake in CCI's shares prior to the HIT purchase, announced they had ended their partnership with HIT and re-acquired their shares in the company, including all of their programming libraries, which made out half of Gullane's catalogue. The shows CCI reacquired were put into the company's CCI Releasing subsidiary.[17] HIT's next television series Rubbadubbers aired in September of the same year.
On 1 April 2004, HIT and The Jim Henson Company agreed to a five-year global distribution and production deal which included distribution of 440 hours of TJHC's remaining library, including Fraggle Rock, Emmet Otter's Jug-Band Christmas, The Hoobs, and Jim Henson's Mother Goose Stories. In addition, the agreement also included the production of new properties, including Frances, in which both companies co-produced. Both companies co-owned the copyright to the series.[18] While firing its chief executive Rob Lawes in October 2004, the company announced its launching of a 24-hour preschool channel known as PBS Kids Sprout with PBS, Comcast, and Sesame Workshop.[19]
2005–2011: Apax Partners ownership
On 22 March 2005, Apax Partners purchased HIT for £489.4 million,[20] taking it private,[21] with former BBC director general Greg Dyke becoming chairman.[22][23] On 26 August 2005, HIT announced an agreement with NBCUniversal, PBS, and Sesame Workshop to launch the world's first 24-hour preschool television channel entitled PBS Kids Sprout, with HIT supplying programming for the channel as a result at the time.
In February 2006, HIT closed its DVD sales and distribution arm in the U.S. and signed a deal with 20th Century Fox Home Entertainment to release their content in the North American market.[24] The deal would significantly boost HIT's distribution to over 70,000 retail storefronts.[25][22] Soon the distribution deal ended and was transferred to Lionsgate Home Entertainment who distributed HIT's videos from May 2008 to 2014.[22][26] HIT continued to sell and distribute its own DVD output in the UK.[citation needed]
On 22 March 2007, S4C announced that they had sold their 50% stake in the Fireman Sam property to HIT, taking full ownership in the franchise. S4C would remain an executive producer for upcoming seasons and retain all Welsh-language rights to the property.[27] In September, the company and Chellomedia formed a joint venture to run the JimJam children's channel.[28] HIT Entertainment opened its own toy company, the HIT Toy Company.
In October 2007, after failing to supply ITV a new series of Sooty the previous year, HIT announced they had put the Sooty Limited/Bridgefilms venture up for sale, consisting of both Sooty and Magic Adventures of Mumfie, an earlier Britt Allcroft creation.[29] Allcroft herself would re-acquire Mumfie in March 2008,[30] while Richard Cadell would purchase the Sooty franchise and brand in June 2008.[31]
In March 2009, HIT Entertainment started its HIT Movies division in Los Angeles with Julia Pistor as division head, to create films based on the company's franchises.[33] The division's first planned film adaptation was a live-action Thomas & Friends film, scheduled for late 2010.[34]
In early 2010, HIT licensed Thomas & Friends to Mattel for toys.[35] By August, the company withdrew from the JimJam joint venture, but agreed to continue providing programming for the channel until the absorption into Mattel.[36]
In April 2011, Apax put HIT up for sale, with the option to sell the company in two parts: Thomas & Friends franchise and the other HIT characters with its PBS Kids Sprout stake, with either parts or separately. Several bidders came forward, including The Walt Disney Company, Viacom, Mattel, Hasbro, Classic Media, Chorion, and Saban Brands.[21] By April 2011, Fireman Sam was a Top 10 UK best-selling character toy according to NPD Group.[22] Their next program Mike the Knight, a co-production between Nelvana aired on Treehouse TV and CBeebies later in the year.[22]
Apax Partners agreed to sell HIT Entertainment to Mattel on 24 October 2011 for $680 million[37][38] excluding its share of the PBS Kids Sprout television channel.[35][39] The sale/merger was completed on 1 February 2012, and HIT Entertainment became a wholly owned subsidiary of Mattel,[40] which was managed under its Fisher-Price unit.[41][42] Due to the success of the Thomas & Friends brand, which accounted for 80% of HIT's revenues, there was talks of Mattel only wanting to purchase that franchise rather than the entire HIT library.[6] Mattel had already worked alongside HIT Entertainment and handled marketing for Thomas & Friends toys.[43] On 3 July 2012, it was reported that Mattel considered selling and sought a buyer for Barney and Angelina Ballerina, but they eventually kept them.[44]
