Graza

Graza is an olive oil company known for its Spanish extra virgin olive oil packaged in squeeze bottles.[1] According to Food Network, it was the fifth l

Graza
Graza
TypePrivate
IndustryFood
Founded2021
Websitegraza.co

Graza is an olive oil company known for its Spanish extra virgin olive oil packaged in squeeze bottles.[1] According to Food Network, it was the fifth largest brand of olive oil in the United States as of August 2025; Inc. reported that by November 2025, it was "already an industry leader, representing 24 percent of the total olive oil growth in 2025."[2][3]

History

In 2022, Graza released two olive oil products in squeezable bottles: Drizzle, "for dipping or finishing touches," and Sizzle, "for searing, baking, roasting, dressing, and frying."[4] It focused on creator partnerships, social media, email marketing, and blog posts to drive company growth, with email marketing being "Graza's most reliable revenue driver."[5]

In February 2025, Graza released its olive oils in a spray bottle format, as well as a Frizzle olive oil for frying.[6] In August, Graza released olive oil refills in aluminum cans after receiving consumer feedback about packaging sustainability.[2][5] Later, in November, released Drizzle and Sizzle in glass bottles with "their own pop-up pour spout."[7][8] The new glass bottles were marketed with a collaborative ad campaign with Quality Meats.[9]

Other products

In November 2025, Graza announced that it would be releasing a Pinot Meunier wine in collaboration with Limited Addition Wines and MYSA Natural Wine.[10]

In the same month, Graza collaborated with Yahoo on the "Sssshhhhizzle" Keyboard Oil, an office-themed holiday gift set which includes a redesigned bottle of Sizzle, a tray, and a baseball cap.[11]

Critical reception

In 2025, Wirecutter called Graza's Sizzle olive oil "the best all-purpose oil we tested."[12] Food & Wine named Graza's duo set of Drizzle and Sizzle as the best value set.[13]

References

  1. ^ Bivins, Kenn C. (2025-09-12). "This Cult-Favorite Olive Oil Brand Just Made an 'EPIC' Change and Fans Are Losing Their Minds: 'Amazing News'". Parade.
  2. ^ a b "Graza's New Glass Olive Oil Bottles Trade Squeezability for Sustainability". Food Network. Retrieved 2025-12-21.
  3. ^ Chavez, María José Gutierrez (2025-11-07). "Why This Cult Olive Oil Brand Just Expanded Into Wine". Inc. Retrieved 2025-12-21.
  4. ^ "We Tried Graza, The New Olive Oil That Comes in a Squeeze Bottle". Food Network. Retrieved 2025-12-21.
  5. ^ a b Dyakovskaya, Anastasia (2025-08-19). "Slick Influence: How Graza Built a Beloved Brand Through Culture + Connection". Informa TechTarget. Retrieved 2025-12-21.
  6. ^ Watman, Andrew. "Drizzle, Sizzle, And Now Frizzle. Graza Debuts New High-Heat Cooking Oil And Spray Bottle Format". Forbes. Archived from the original on 2025-03-22. Retrieved 2025-12-21.
  7. ^ "This Beloved Olive Oil Brand Is Finally Available in Glass Bottles (People Have Been "Demanding" No Plastic for Years)". Kitchn. Archived from the original on 2025-08-08. Retrieved 2025-12-21.
  8. ^ Petrucci, Monica. "Graza Launches New Glass Bottles For Its Cult-Favorite Olive Oil - Forbes Vetted". Forbes. Archived from the original on 2025-11-26. Retrieved 2025-12-21.
  9. ^ Costello, Colin (2025-09-16). "Quality Meats proves Graza's olive oil is good in anything". Reel Chicago News. Retrieved 2025-12-21.
  10. ^ "I Tried the New Red Wine From Graza Olive Oil and I'm Shocked That It's Actually Good". Good Housekeeping. 2025-11-09. Retrieved 2025-12-21.
  11. ^ John, Debra (2025-11-19). "Yahoo x Graza Partner for the 'Sssshhhhizzle' Keyboard Oil". TrendHunter.
  12. ^ "The Best Olive Oil You Can Buy at the Store". The New York Times. 2025-11-24. ISSN 0362-4331. Retrieved 2025-12-21.
  13. ^ "The 10 Best Olive Oils, According to Our Taste Tests". Food & Wine. Retrieved 2025-12-21.

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