Google Flow

Google Flow

Google Flow

Google Flow
Other namesFlow (2025–2026)
DeveloperGoogle
ReleaseMay 20, 2025; 14 months ago (2025-05-20)
Operating systemWeb application
PlatformWeb
TypeGenerative artificial intelligence
LicenseProprietary
Websitelabs.google/flow

Google Flow, formerly known as Flow, is a generative AI video and multimedia creation tool developed by Google. Introduced in 2025, Flow allows users to generate videos, music, and visual images using natural language prompts and uploaded media. It uses Veo, a text-to-video model, and Imagen, a text-to-image model, and is available through the Google Labs platform.

History

Google unveiled Flow during the annual Google I/O keynote in May 2025. The product was developed by teams within Google Labs and Google DeepMind as part of Google's broader push into generative media systems.[1][2][3]

Flow combined capabilities previously spread across separate Google experimental tools, including VideoFX for AI video generation, and ImageFX and Whisk for AI image generation. At launch, Flow focused primarily on video generation via the Veo and Imagen models.[4]

By August 2025, Google said that users had generated more than 100 million videos through Flow.[5]

At the following year's I/O keynote, Flow was rebranded as Google Flow, along with the announcement of Google Flow Music.[6]

Features

Flow allows users to create AI-generated media using text prompts or preexisting reference images, including generated images.

Flow includes the ability to use AI to generate video. Users can generate short scenes and clips using natural language descriptions. The system's text-to-video model is Google Veo.[7]

For text-to-image, Flow uses Google's Imagen and Nano Banana.[8]

Later versions of Flow added synchronized sound generation and ambient audio features. Veo 3.1 enabled generation of dialogue, environmental effects, and music in conjunction with video clips.[9]

In May 2025, Google introduced Flow TV as a platform for users to browse AI-generated clips and read the prompts used to create them.[10]

Google Flow Music

Logo used after February 2026

Google Flow Music (formerly ProducerAI) is an AI music generation platform associated with the Flow name. It originated as ProducerAI before being acquired by Google on February 2026.[11] The service uses Google's Lyria audio generation models to generate songs, playlists, and remixable musical compositions from text prompts.

In 2026, Google partnered with music distribution company Believe and its subsidiary TuneCore to expand access to Flow Music for musicians and producers.[12][non-primary source needed] In July 2026, Google announced that their previous experiments, MusicFX and MusicFX DJ, would be removed for Google Flow Music as its replacement.[citation needed]

In 2026, software company Autodesk filed a trademark infringement lawsuit against Google over the use of the name "Flow". Autodesk argued that the branding could create confusion with its existing Flow production-management products.[13] Reuters later reported that Autodesk sought damages and restrictions on Google's use of the Flow trademark.[14]

See also

References

  1. ^ Peters, Jay (May 20, 2025). "Google has a new tool just for making AI videos". The Verge. Archived from the original on May 20, 2025. Retrieved May 20, 2025.
  2. ^ Wiggers, Kyle (May 20, 2025). "Veo 3 can generate videos — and soundtracks to go along with them". TechCrunch.
  3. ^ "Google debuts an AI-powered video tool called Flow". TechCrunch. May 20, 2025. Retrieved May 19, 2026.
  4. ^ "Get started with Flow". Google Labs Help. Retrieved May 19, 2026.
  5. ^ "Google Flow hits 100 million videos; Whisk expands to 77 more countries". The Economic Times. August 2025. Retrieved May 19, 2026.
  6. ^ Schoon, Ben (May 19, 2026). "Google Flow AI video editing & music tools getting dedicated apps and Omni upgrades". 9to5Google. Archived from the original on May 19, 2026. Retrieved May 19, 2026.
  7. ^ "Generate videos using Flow". Google Labs Help. Retrieved May 19, 2026.
  8. ^ "Flow". Google Labs. Retrieved May 19, 2026.
  9. ^ "Google's AI video generator is getting better editing and more audio". The Verge. October 2025. Retrieved May 19, 2026.
  10. ^ "Google debuts an AI-powered video tool called Flow". TechCrunch. May 20, 2025. Retrieved May 19, 2026.
  11. ^ Roman, Elias. "ProducerAI: Your music creation partner, now in Google Labs". The Keyword. Google.
  12. ^ Forsgren, Seth. "Google Flow Music and Believe bring next-gen tools to artists". The Keyword. Google. Retrieved May 19, 2026.
  13. ^ "Autodesk is suing Google over the name of its Flow AI videomaker". The Verge. February 2026. Retrieved May 19, 2026.
  14. ^ "Google sued by Autodesk over AI-powered movie-making software". Reuters. February 9, 2026. Retrieved May 19, 2026.

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