Thirty-four deceased soldiers from Gladstone and its surrounds are commemorated by a small roadside war memorial, and part of the main road between Masterton and Gladstone is lined with 36 memorial oaks. Why there are thirty-six rather than thirty-four oaks is unknown.[6]
Gladstone statistical area covers 621.16 km2 (239.83 sq mi).[1] It had an estimated population of 960 as of June 2024,[2] with a population density of 1.5 people per km2.
Gladstone had a population of 870 at the 2018 New Zealand census, an increase of 54 people (6.6%) since the 2013 census, and an increase of 159 people (22.4%) since the 2006 census. There were 333 households, comprising 450 males and 417 females, giving a sex ratio of 1.08 males per female. The median age was 42.6 years (compared with 37.4 years nationally), with 198 people (22.8%) aged under 15 years, 111 (12.8%) aged 15 to 29, 441 (50.7%) aged 30 to 64, and 120 (13.8%) aged 65 or older.
Ethnicities were 93.4% European/Pākehā, 13.4% Māori, 1.0% Pasifika, 0.7% Asian, and 2.1% other ethnicities. People may identify with more than one ethnicity.
The percentage of people born overseas was 12.4, compared with 27.1% nationally.
Although some people chose not to answer the census's question about religious affiliation, 55.5% had no religion, 34.8% were Christian, 0.3% were Hindu and 2.1% had other religions.
Of those at least 15 years old, 174 (25.9%) people had a bachelor's or higher degree, and 78 (11.6%) people had no formal qualifications. The median income was $41,000, compared with $31,800 nationally. 144 people (21.4%) earned over $70,000 compared to 17.2% nationally. The employment status of those at least 15 was that 390 (58.0%) people were employed full-time, 126 (18.8%) were part-time, and 9 (1.3%) were unemployed.[10]
Economy
Gladstone is primarily a farming community and some viticulture occurs in the area. Viticultural activity is increasing as winemakers realise the potential of soil and climate that produce low yielding rich concentrated grapes. Gladstone also has a number of small businesses and industries, including cafes, homestays, and a wheelwright shop.[4] The Summit Lodge is Gladstone's five star rated guest lodge which has been hosting guests since it was built in 2009.
[11]
The Gladstone Inn, known to locals as "The Gladdy", is Gladstone's local pub.[12] It was voted the best country hotel in New Zealand in 2006 survey by the New Zealand Hospitality Association.[13]
Gladstone also has a sports complex, built in 1979[14] - which is owned and run by the local community. Admiral Rd is often used by international cycling competitions[15] and it was first "Everested" in 2017 [16]
Education
Gladstone School is a full primary school with a roll of 173 students as of August 2024.[17][18] This has been the main school for the area since the closure of schools in Longbush, Maungaraki, and Te Whiti in 1968.[19]
Sport
A sports complex is located in Gladstone near the pub. It is the home of Gladstone's rugby union, hockey and netball clubs.
The Wairarapa Pistol and Shooting Sports Club (formerly the Wairarapa Pistol Club) has a shooting range in the area.