Gerhard Augustin (7 September 1941 – 17 March 2021) was a German music producer. He was the first professional disc jockey in Germany and co-founder of the music program Beat-Club.[1] Augustin helped generate a shift in German culture by introducing various genres of music at a time when schlager was the standard by giving exposure to krautrock bands such as Amon Düül II and Popol Vuh.[2] He later became the head of A&R for United Artists Records in Munich, and then the producer and manager for American R&B duo Ike & Tina Turner.[3]
In 1963, Augustin became first German disc jockey in Bremen. He created a discothèque named the Twen Club in the basement of a restaurant, The Gypsy Cellar.[2] He became well-known in Bremen and northern Germany.[6]
In 1965, Augustin met Michael Leckebusch at his Twen Club.[7] Leckebusch, a former trumpet player in a theatre band in Hamburg, came to work for Radio Bremen TV.[6] Augustin became friends with Leckebusch and they created the television show Beat-Club, which is considered Germany's first rock music program.[2] The series was inspired by Augustin's travels where he had seen the American music program Shindig! and the British music program Top of the Pops.[2] The Beat-Club premiered in September 1965, broadcast from Bremen and was produced by the regional TV network Radio Bremen. Augustin was a co-host of the first seven shows. The show became an immediate sensation. "People from the older generation (old Nazis) hated it, young kids loved it and said things like 'keep it going' and so on. It caused a real reaction between the generations," Augustin said.[2] Eventually, his relationship with Leckebusch deteriorated because Leckebusch was taking credit for the success of the show, and Augustin got phased out of the show.[2] In December 1972, the Beat-Club was replaced by another music program, Musikladen, which was on air until 1984.[6]
Handprints by Uschi Nerke and Gerd Augustin at Lloyd-Passage (Mall of Fame) in Bremen, Germany.
Augustin produced various Ike & Tina Turner songs and albums, including Feel Good (1972), Blues Roots (1972), and Sweet Rhode Island Red (1974) which were made at the Turners' Bolic Sound studio. In 1975, he left his position as head of A&R for United Artists Records in Munich to become their manager until their split in 1976.[3]
In 1976, Augustin formed the company Gammarock Musik in Los Angeles with Patrick Gammon. In 1979, United Artists took over the administration of Gammarock Musik.[10] He later hosted a public radio show in Bremen.[2]
In 2015, Augustin's handprints were added to the Mall of Fame in Bremen with Uschi Nerke who hosted Beat-Club and Musikladen.
On 17 March 2021 Augustin died at the age of 79 in Bremen, where he had lived for about 15 years.[4] A year and a half prior, Augustin had suffered a stroke from which he never fully recovered.[4]
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