George T. Haley is an American author and academic, currently a tenured professor of industrial and international marketing at the University of New Haven in the US state of Connecticut. He is also the director of the Center for International Industry Competitiveness. His research covers industrial marketing, emerging markets, new product development, innovation and B2B marketing. He has testified about his research on China before the United States Congress and several government agencies. The American Marketing Association's Marketing News named him as one of six marketing academics to watch based on his research, teaching and broader impact.[1] He was also named an American Made Hero for his work on the ramifications of trade for US manufacturing in a global economy.[2]
Haley has over 100 books, book chapters, articles, research reports and presentations on Asian business and emerging markets, new product development and innovation and industrial marketing. Haley's book New Asian Emperors: The Overseas Chinese, Their Strategies and Competitive Advantages highlighted the informational black hole of Southeast Asia which impeded effective strategic decision making and the power of the overseas Chinese networks. Among the awards that Haley has received, his book New Asian Emperors was called "an important study" by The Economist. His book The Chinese Tao of Business: The Logic of Successful Business Strategy was listed by The Wall Street Journal as the only book on Asian business to read.
Policy analysis
Haley has served as policy analyst for several governments and agencies such as the National Intelligence Council, the United States International Trade Commission and the Connecticut State Department of Economic and Community Development. He provided expert testimony on March 24, 2009, and May 25, 2007, before the congressionally mandated US-China Economic and Security Review Commission on effects of China's pillar industries and key government agencies on global manufacturing and business environments. He currently serves on two corporate and governmental boards.