Gelert (company)

Gelert Limited
FormerlySD Gel Outdoor Retail Limited (19–26 June 2013)[1]
IndustryCamping and leisure
Founded13 June 1975 (1975-06-13)
HeadquartersMartland Park, Wigan
Area served
Worldwide
ProductsCamping, walking, and mountaineering equipment
Number of employees
40
ParentBrands Holdings Limited[2][a]
Websitegelert.com

Gelert Limited is a British camping and outdoor clothing importer founded in Gwynedd, north Wales. Since 2013, it has been owned by Frasers Group.

History

The company is named after the dog Gelert of Prince Llywelyn the Great, who was Prince of Gwynedd. It started in Bryncir in Gwynedd in 1970.[5] In 2003 it announced plans for a £4.5 million expansion to its Porthmadog base,[6] which opened in 2004. It has the exclusive licence to the QuickPitch tent[7] designed by Bournemouth University graduate Franziska Conrad.

In 2012 the company closed its Porthmadog headquarters, which it relocated to its Widnes site.[5] In June 2013 the company went into administration and was taken over by Sports Direct International PLC.[8]

Products

Camping shop selling Gelert equipment

The products it sells are:

Notes

  1. ^ Brands Holdings Limited, called Brands Inc Limited from 2000–2004, is a private limited company registered in the United Kingdom.[3] It is wholly owned by Frasers Group plc.[4]

References

  1. ^ "Gelert Limited overview - Find and update company information - GOV.UK". Companies House. 17 November 1988. Retrieved 1 March 2024.
  2. ^ "Gelert Limited persons with significant control - Find and update company information - GOV.UK". Companies House. 6 April 2016. Retrieved 29 February 2024.
  3. ^ "Brands Holdings Limited overview - Find and update company information - GOV.UK". Companies House. 10 October 2000. Retrieved 29 February 2024.
  4. ^ "Confirmation statement made on 30 January 2022 with updates". Companies House. 2 February 2022. Retrieved 29 February 2024.
  5. ^ a b "Gelert to close Porthmadog base and relocate staff to Widnes", WalesOnline, 15 June 2012. Retrieved 24 November 2013.
  6. ^ "Leisure gear firm expands", BBC News, 22 May 2003.
  7. ^ QuickPitch Archived March 10, 2012, at the Wayback Machine
  8. ^ Owen Hughes (26 June 2013) "Gelert bought out by Sports Direct securing 100 jobs ", Daily Post. Retrieved 26 November 2013.

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