A solidly built wingman who could play at half forward, Brice started his career at Port Melbourne in the Victorian Football Association, before being recruited by South Melbourne in 1970. After 171 games at South, he returned to Port Melbourne as captain-coach in 1980, and coached there until 1983, leading the club to three successive premierships from 1980 until 1982. He returned for one further year as coach in 1985, and he was the coach of the Association's representative team from 1982 until 1985 – including in 1984, when he was a specialist coach at Essendon in the VFL.[1][2] He later coached ailing VFA club Camberwell in the 1990 season, in which it was winless;[3] Brice walked out on the club less than a month before the start of the 1991 season,[4] and the club withdrew permanently from the VFA within a week.[5]
In August 2003 he was selected to coach Port Melbourne's official 'Team of the Century'.
