Fynd

Shopsense Retail Technologies Limited, operating under the brand name Fynd, is an Indian public software technology company headquartered in Mumbai, Maharashtra

Fynd
TypePublic
IndustrySaaS, Retail technology, Artificial intelligence
FoundedSeptember 2012 (2012-09)
FoundersFarooq Adam
Sreeraman Mohan Girija
HeadquartersMumbai, Maharashtra, India
Area served
India, United Kingdom, United Arab Emirates, Saudi Arabia, Oman, South Africa, Egypt, Philippines, Indonesia, Malaysia, Maldives
ProductsOmnichannel commerce software, enterprise retail applications
Number of employees
1,050
ParentReliance Industries (86.69%)
Websitefynd.com

Shopsense Retail Technologies Limited, operating under the brand name Fynd, is an Indian public software technology company headquartered in Mumbai, Maharashtra.[1][2] Founded in 2012, the company develops retail technology software, e-commerce infrastructure, and enterprise applications.[3][4]

History

The company was established in September 2012 by Farooq Adam and Sreeraman Mohan Girija.[5][6][7] Its initial products were interactive in-store digital touchscreens designed for browsing product catalogues within physical retail locations.[8][9][1]

In 2015, the company rebranded as Fynd and changed its business model to focus on offline-to-online inventory integration, developing an online marketplace interface and an inventory application for physical stores.[6]

In August 2019, Reliance Retail Ventures Limited, a subsidiary of Reliance Industries Limited, acquired an 86.69% majority stake in the company for ₹295.25 crore (approximately US$42.33 million).[10][11] In September 2021, the company transitioned from a private entity to a public limited structure.[12]

In 2022, Fast Company magazine listed the company ninth on its annual ranking of firms in the Asia-Pacific region.[13] By late 2024, the company's network included approximately 2,300 brands.[14]

Products

The company develops and sells software-as-a-service (SaaS) products for retail management. Its primary software suite includes tools for point-of-sale systems, inventory management, logistics tracking, and e-commerce storefront development.[15]

The company also produces business automation software, including tools for data pipeline management, customer support, and three-dimensional product visualization.[16] In 2026, it introduced "Fynd Create," a platform integrating design tools, production planning functions, and automated product imagery generation.[17]

Funding

The company raised seed funding from Kae Capital and angel investors.[18] In 2017, it raised approximately US$4.6 million in a Series B round led by IIFL and Rocketship VC. In March 2018, it raised US$9.1 million in a Series C round led by Google.[19][6] In August 2019, Reliance Industries completed its acquisition of the company.[17]

Operations and partnerships

In May 2024, Fynd launched a pilot programme with Reliance Retail on the Open Network for Digital Commerce (ONDC) network.[20] In August 2024, the company partnered with payment gateway provider PayU to embed digital payment processing into its merchant storefront infrastructure.[21] In June 2025, Fynd entered a logistics partnership with Shiprocket to integrate shipping and delivery verification systems for direct-to-consumer merchants.[16]

In 2024, Fynd established operations in Dubai to offer its omnichannel commerce platform to retailers in the Gulf Cooperation Council region.[22] The company subsequently entered the South African market through an integration partnership with Surtee Group.[23] In November 2025, Fynd launched operations in the United Kingdom.[24]

References

  1. ^ a b Dwivedi, Vinay (2014-11-24). "Retail technology venture Shopsense enhances shopping experience via touchscreens in stores". The Economic Times. ISSN 0013-0389. Retrieved 2026-06-26.
  2. ^ "Fynd: Case Study". Harvard Business Review. Retrieved 2026-06-26.
  3. ^ Bansal, Varsha (2019-10-22). "Reliance to adopt tech solutions from retail tech firm Fynd". mint. Retrieved 2026-06-26.
  4. ^ Kalpathi, Subramanian S. (2016-09-15). The Millennials: Exploring the World of the Largest Living Generation. Random House India. ISBN 978-93-86057-94-5.
  5. ^ "How this Retail - tech company became Reliance-backed". Business Standard.
  6. ^ a b c "Fynd raises funds from Google". www.forbesindia.com. Retrieved 2026-06-26.
  7. ^ "How This E-Commerce Became Reliance-Backed". www.business-standard.com. Archived from the original on 2025-10-31. Retrieved 2026-06-26.
  8. ^ S, Gautham (2019-08-10). "Making it big in the e-commerce platform". The New Indian Express. Retrieved 2026-06-26.
  9. ^ Basu, Sreeradha (2019-04-30). "E-commerce platform Fynd counters gender gap, pays women 10% more". The Economic Times. ISSN 0013-0389. Retrieved 2026-06-26.
  10. ^ Bhalla, Kritti (2019-09-01). "Here's Fynd's Pitch Deck that Got Mukesh Ambani's Reliance On Board". Inc42 Media. Retrieved 2026-06-26.
  11. ^ "Reliance to buy 87.6% stake in Fynd - co statement". Reuters.
  12. ^ Sil, Debarghya (2021-09-28). "Exclusive: Reliance Owned O2O Fashion Platform Fynd Converts Into Public Company". Inc42 Media. Retrieved 2026-06-26.
  13. ^ Gagne, Yasmin (2022-03-08). "The 10 most innovative Asia-Pacific companies of 2022". Fast Company. Archived from the original on 2025-10-08. Retrieved 2026-06-26.
  14. ^ "Fynd - Case - Faculty & Research - Harvard Business School". www.hbs.edu. Retrieved 2026-06-26.
  15. ^ "Fynd: The Startup That Refused to Die". Medium. 2025-10-18. Retrieved 2026-06-26.
  16. ^ a b S.H, Salman (2018-03-29). "Fynd, online fashion retail start-up, gets funding from Google, others". mint. Retrieved 2026-06-26.
  17. ^ a b "Analyst report" (PDF). HDFC Securities.
  18. ^ "Fashion ecommerce portal Fynd closes Series A with $3.4 million". www.forbesindia.com. Retrieved 2026-06-26.
  19. ^ "Google's investment proves we're going in the right direction: Fynd's Harsh Shah". Techcircle. 2018-06-11. Retrieved 2026-06-26.
  20. ^ P, Suraksha. "Reliance Retail starts ONDC pilot via retail platform Fynd". ETCFO.com. Retrieved 2026-06-26.
  21. ^ L, Krithika K. (2024-08-13). "Reliance-Owned Fynd Partners PayU To Offer Payment Solutions To Its Merchants". Inc42 Media. Retrieved 2026-06-26.
  22. ^ Salian, Neesha. "Fynd's Dharmendra Mehta is focused on boosting GCC retail with AI". gulfbusiness.com. Retrieved 2026-06-26.
  23. ^ "Fynd Debuts In South Africa". CIO Africa. 2026-01-08. Retrieved 2026-06-26.
  24. ^ Canivel, Roy Stephen (2026-06-11). "Fynd Wants UK Fashion Brands to Use AI to Design New Collections Faster". WWD. Retrieved 2026-06-26.

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