Foodhub (formerly known as Touch2Success) is an online food ordering company that provides services to restaurants and takeaways in the UK, US, Australia and New Zealand. It is headquartered in Stoke-on-Trent, England. It was founded in 2008 by Ardian Mula and Mohammed Shakil.[2]
History
The company was founded in 2008 as touch2success. The company initially focused on creating websites and epos for individual businesses.
In 2020 it was announced Foodhub had expanded its international presence into the Republic of Ireland and it now serves restaurants and takeaways / takeout clients in the UK, Australia, New Zealand, Republic of Ireland and the USA, with plans to expand into Canada mid-2023.[3][4][5]
Acquisitions
Big Foodie Acquisition
In a multi-million-pound deal, Foodhub's parent company, software company Touch2Success, acquired Manchester-based online takeaway platform Big Foodie. The acquisition ensures that Big Foodie's staff, infrastructure, website, and branding will remain intact as part of Foodhub's ongoing growth strategy.[6]
Eat Appy Acquisition
Foodhub has expanded its international footprint through a multi-million-pound acquisition of Eat Appy, an Australian food delivery app. This acquisition aligns with Foodhub's ambitions to extend its reach beyond the UK, positioning itself as a major competitor in the global food delivery market.[7]
Foodhub Acquires Order 2 Me
As part of the acquisition, Order 2 Me's staff, technology infrastructure, and branding will remain in place. The move is expected to enhance Foodhub’s operations, improve its technological offerings, and expand its user base, particularly in regions where Order 2 Me had a strong presence. The acquisition also demonstrates Foodhub’s commitment to growth through consolidation, as it continues to compete with major food delivery players in both the UK and internationally.
Foodhub teamed up with MoEngage's customer engagement platform.[8]
Partnerships and Sponsorships
Mansfield Town Football Club Partnership
In a strategic move to connect with local communities, Foodhub formed a new partnership with Mansfield Town Football Club. This collaboration highlights Foodhub's commitment to supporting local businesses and engaging with fans through sponsorship opportunities. The partnership allows Foodhub to promote local takeaways and restaurants to both locals and visitors attending matches at One Call Stadium.[9]
Port Vale FC Sponsorship
Foodhub also extended its reach into the sports arena with a sponsorship deal with Port Vale Football Club. The company was the match and match ball sponsor for a Sky Bet League One fixture against Derby County, further cementing its place in the local community through its partnership with the club.[10]
Foodhub Sponsors Stoke City FC
Foodhub, the rapidly growing UK-based online food ordering platform, has entered into a sponsorship deal with Stoke City FC. This partnership marks a significant move for Foodhub as it continues to expand its presence in both the local community and the broader sports world.As part of the sponsorship agreement, Foodhub will become an official partner of the club, gaining exposure through various marketing opportunities, including branding at the club’s stadium, on digital platforms, and during match broadcasts. The partnership is designed to connect the Foodhub brand with Stoke City’s loyal fan base, providing greater visibility and aligning with the club’s commitment to engaging with the local community.[11]
Promotions and Marketing Initiatives
Foodhub’s Giant Duck on London Southbank
As part of its efforts to increase brand exposure, Foodhub enlisted Bloon to conduct a series of activations across the UK. A standout moment in this campaign was the appearance of a giant duck inflatable at Observation Point on London’s Southbank. The site’s high foot traffic allowed the activation to attract significant attention, promoting the Foodhub brand in an engaging and memorable way.[12]
Foodhub TV Campaign
To further increase its visibility, Foodhub collaborated with JMS Group to create its first television campaign, "Hot Meals in Your Area." The campaign aimed to make a bold impression and raise awareness of Foodhub's services across television and social media, positioning the brand as a fun and recognizable choice for takeaway delivery.[13]
