Ma Hoon, Young-soo, and Do Joon are Joseon's most successful marriage agency, the Flower Crew, and their 90 percent success rate has given them local fame despite the fact that, unusually, they are all men. Young-soo has impeccable taste in clothes and other wedding accoutrements and Do Joon is an information broker who learns every rumor, but the biggest contributor to their success is Ma Hoon's skills of observation and thorough research into prospective spouses.
A young blacksmith named Soo asks them to send a formal marriage proposal to Gae-ttong, the resourceful street girl who has won his heart. Even though their station as commoners means they don't need a formal intermediary, Soo insists because he loves and respects Gae-ttong so much. Gae-ttong is more interested in finding her missing brother, from whom she was separated when they were children, but she agrees to marry Soo because she and Soo have always supported and been kind to one another.
Unbeknownst to Soo, he is really a younger son of the now-dying King of Joseon, sent away so he could have a normal life. When the crown prince is assassinated, one of the king's councilors has Soo kidnapped and brought to the palace on what would have been his and Gae-ttong's wedding day. This makes it look like Soo abandoned his bride, leaving the Flower Crew with the wedding bills to pay and a damaged reputation. The Flower Crew gives Gae-ttong a job as their sole female employee, and she works with them to repair their business while Soo finds his way as king, and various parties investigate the crown prince's death.
The season covers several plotlines:
Soo adjusting to his new role as a king and his wish to reunite with Gae-ttong.
Growing romance between Ma Hoon and Gae-ttong.
Gae-ttong learning manners and refinement so that she can blend in with the high-ranking yangban women.
The mystery behind the assassination of the crown prince.
Gae-ttong's search for her brother, from whom she was separated when they attempted to escape slavery years earlier.
Ma Hoon and Do Joon's relationships with their estranged fathers.
The plots of two of Soo's councilors and their factions.
Young-soo's secret past as a baekjeong and criminal.
The silent and cold founder of Flower Crew. Known as the most intelligent and handsome man in Hanyang, he is also the leader and the best matchmaker of the crew.
Lee Soo's first love. She has a stubborn personality and does many jobs to survive and to find her long-lost brother, from whom she was separated when they attempted to escape enslavement as children. She eventually joins Flower Crew to repay her marriage debt. She must keep her history as a runaway a secret.
A fashionable young man whose skills with clothes and makeup make him an asset to the Flower Crew, as he can turn any bride into a beauty. His fashion choices quickly become trends. He changed his name to escape his past as a baekjeong accused of a terrible crime.
The Flower Crew's informant. Due to his handsome looks, many girls in Hanyang adore him and he uses this advantage to collect information in and around Hanyang. He eventually falls for Kang Ji-hwa.
The first script reading took place in April 2019 at JTBC Building in Sangam-dong, Seoul, South Korea.[11] Filming was wrapped up on October 10, 2019.[12]
Blossom for Eternity and Never Wither: Rose of Sharon (영원히 피고또 피어서 지지않기를: 무궁화)[q]
3.828%
4.385%
Average
3.278%
3.523%
In the table above, the blue numbers represent the lowest ratings and the red numbers represent the highest ratings.
This drama aired on a cable channel/pay TV which normally has a relatively smaller audience compared to free-to-air TV/public broadcasters (KBS, SBS, MBC and EBS).
Notes
^Each episode title is paired with a flower or plant that serves as the theme for the episode.
^나도바람꽃 (RR: nadobaramkkot): Enemion raddeanum (East Asian false rue anemone),[19] a species of flower of the family Ranunculaceae, related to the common windflowers (Anemone)
