Filiberto's

Filiberto's is an American restaurant chain that serves Mexican food in the American southwest. It has 70 locations in the state of Arizona.[1] There ar

Filiberto's
Founded1993; 33 years ago (1993), in Phoenix, Arizona
Headquarters
United States
Number of locations
70+
Area served
Southwest United States
ProductsMexican food
Websitehttps://www.Filibertos.com/

Filiberto's is an American restaurant chain that serves Mexican food in the American southwest. It has 70 locations in the state of Arizona.[1] There are also locations in Southern California and New Mexico.

History

In 1964, a restaurant named "Roberto's Taco Shop" was opened by Roberto Robledo (1928–1999) and wife Dolores (1930-2020), a pair of immigrants from San Juan del Salado in San Luis Potosi, Mexico[2]-in San Diego, California.

Roberto's was so popular that it began the era of the spawning of several competitors which bore a similar name, usually ending with the suffix "berto's" on them. Eventually, the Robledo family decided to expand the concept, under the new name "Alberto's".[3]

The Tenorio family of San Luis Potosi lived two ranches next to the Robledo family. One of the Tenorio family members married a Robledo cousin and, in 1993, decided to open the first Filiberto's in Arizona. Since then, Filiberto's has become the most prominent of the -berto's restaurant companies in Arizona.[4]

References

  1. ^ "Lawyers, Burritos & Money". November 1, 2018.
  2. ^ "This is the story behind Roberto's Taco Shop and its many 'Berto's' variations across the Southwest". 12news.com. November 29, 2022.
  3. ^ Ruelas, Richard. "Why does Phoenix have so many -berto's restaurants?". The Arizona Republic.
  4. ^ Steller, Tim (August 6, 2020). "Tim Steller's opinion: Multiplying Mexican restaurants with 'berto' names derive from common ancestor". Arizona Daily Star.

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