In an interview with Complex,[1] Ferg explained the tape's cover art as the 'Ferg' logo, which belonged to his father (Darold Ferguson), who owns a Harlem Boutique and a printed shirts and logos for record labels, such as Bad Boy Records. Ferg has always been inspired by Fashion through his father's influence, thus creating the brand, along with the title Traplord.
The mixtape's first single, called "Doe-Active" was released on November 17, 2014. The song received a positive reviews,[4][5][6][7] with Pitchfork.com praising the track's production and A$AP Ferg's delivery:
"Stelios Phili provides the production for Ferg's newest track, 'Doe-Active', a minimalist beat that could've slid right into Yeezus with its sparse use of blown-out bass and siren-like air horn. There's enough empty space for Ferg to pick and choose his vocal stylings. There's also plenty of room for him to bring some unforgettable hooks without the beat getting too much in the way ('I got a hundred dollar bill for every bump on your face'). The track's real trick, though, is that it's going to leave us all wanting to ball like Adam Levine."