Fenty X Puma

Rihanna at Fenty x Puma fashion show in 2016

Fenty X Puma (stylized FEИTY x PUMA; aka Fenty Puma Creeper or simply Fenty Creeper),^[1] is a fashion collaboration between Barbadian singer-songwriter and businesswoman Rihanna and German clothing manufacturer Puma.^[2] Rihanna first partnered with Puma in 2014 as the creative director and brand ambassador appearing in advertisements in 2015. In 2016, the debut colorway collection was launched with a live-streamed fashion show,^[3][4] a day before Kanye West unveiled Yeezy Season 4.^[5]

References

1. Fasanella, Allie (2023-06-16). "Puma x Fenty Explained: Ultimate Guide to Rihanna's Collaboration and Every Release, Including Creeper Sneakers and More to Know". Footwear News. Archived from the original on 2023-09-20. Retrieved 2023-12-13.
2. Muhammad, Latifah (2023-11-02). "Rihanna Drops New Colorways of Fenty x Puma Avanti Sneaker: Where to Shop the Collection". Billboard. Archived from the original on 2023-11-30. Retrieved 2023-12-13.
3. Inman, DeMicia (2023-03-01). "Rihanna's Fenty x PUMA Announce Collaborative Return". VIBE.com. Archived from the original on 2023-03-30. Retrieved 2023-12-13.
4. Jensen, Erin. "Rihanna visits pop-up shops for Fenty x Puma launch". USA TODAY. Archived from the original on 2023-05-28. Retrieved 2023-12-13.
5. "Rihanna's Debut FENTY x PUMA Collection Drops Next Month". Hypebeast. 2016-08-22. Archived from the original on 2023-10-12. Retrieved 2023-12-13.