Farer

Farer
Farer Limited
Company typeLimited company
IndustryHorology
HeadquartersLondon
Number of locations
2
Websitehttps://farer.com

Farer is a British watch brand established in 2015.[1] Its watch names are typically explorer or land speed record themed.[2][3][4][5]

History

In 2015 Farer was founded by Stuart Finlayson, Jono Holt, Ben Lewin and Paul Sweetenham to create a range of quartz watches. Previously, Sweetenham worked as a watch buyer for a duty-free company and then had an extensive retail career, Holt, Lewin and Finlayson ran a London-based branding and marketing agency.[1]

Farer's first product line consisted of nine quartz watches.[6]

In September 2016, the brand added three automatic watches to its range, naming them after British Royal Navy ships used by British explorers.[2] Their automatic watches’ winding crowns were uniquely made of pure Bronze, which paginate with age and wear.[4]

The brand released a range of GMT and Diving watches (Aqua Compressors) in 2017, and then a range of 37 mm hand-wound cushion-cased watches in 2018. In 2019, they released two land speed record themed quartz watches, named after Ainsdale and Pendine Sands. Later, that year, they released a range of chronograph watches.[3]

The company operates in Ascot, Berkshire.[6]

Branding

The brand claimed to have derived its name from the terms seafarer or wayfarer and named its first range after famous explorers, such as George Mallory,[2] Amy Johnson, Martin Frobisher and Howard Carter. Moreover, it called its first range of automatic watches after ships British explorers supposedly used, such as HMS Beagle, and HMS Endurance.[2]

Farer named three of its chronograph watches, after pre-war British land speed record holders, Ernest Eldridge, John Cobb and Henry Segrave.[3]

Farer claims to seek inspiration from the watch designs of the 60s and 70s.[3]

Manufacture

Farer designs its watches in London, while Swiss manufacturer, Roventa Henex, produces the final product in Bienne, Switzerland.[2]

Farer's Beagle, Hopewell and Endurance models use ETA 2824-2 movements.[6]

On 26 August 2020, Farer had introduced the GMT Bezel Collection[7] which includes such varieties as Charlton, Maze and the Crooms.[8]

References

  1. ^ a b Hall, Chris (19 June 2017). "Three young British entrepreneurs making waves in the watch world". The Daily Telegraph. Retrieved 22 January 2023.
  2. ^ a b c d e Bischof, Felix (22 May 2017). "Farer: the British-designed, Swiss-made watch brand". The Week. Retrieved 22 January 2023.
  3. ^ a b c d Hall, Chris (28 February 2019). "A very modern adventure: why Farer is more than a micro brand". Esquire.
  4. ^ a b Llewellyn, Tracey (5 November 2016). "Don't wind me up". The Times. Retrieved 22 January 2023.
  5. ^ Carvell, Nick (16 November 2015). "The best of British watch designers: from Uniform Wares to Henry London". The Evening Standard. Retrieved 22 January 2023.
  6. ^ a b c Teasdale, Charlie (12 October 2017). "Meet the new breed of British watchmakers that are shaking up the horology scene". Evening Standard. Retrieved 22 January 2023.
  7. ^ Buettner, Blake (26 August 2020). "Introducing The GMT Bezel Collection From Farer". Worn & Wounded. Retrieved 22 January 2023.
  8. ^ Kazan, Zach (23 September 2020). "Review: Farer Crooms". Worn & Wounded. Retrieved 22 January 2023.

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