Estonian Advertising Film

Estonian Advertising Film (Estonian: Eesti Reklaamfilm, abbreviation ERF) was an advertising agency active from 1967 to 1998 which promoted products in the Soviet Union. It created over 6,000 commercials,[1] many of which were for non-existent products such as a 'Hot Air Shower' or 'Double Layered Toilet Seat'[2] to act as propaganda. The agency was founded by Peedu Ojamaa who produced propaganda films, after Leonid Brezhnev mandated that all Soviet companies should spend 1% of their revenue on advertising.[3][4] Cinematographer Harry Egipt worked on many of the commercials.

References

  1. ^ Mighty, Team (2022-08-29). "The Soviet Union produced commercials for products that never existed". We Are The Mighty. Retrieved 2023-05-31.
  2. ^ "Ads in the USSR". Smith Journal. 2015-03-16. Archived from the original on 2021-03-31. Retrieved 2023-05-31.
  3. ^ RBTH, Rakesh Krishnan Simha, special to (2017-05-18). "Soviet spiel: Why the USSR produced ads for non-existing products". Russia Beyond. Retrieved 2023-05-31.{{cite web}}: CS1 maint: multiple names: authors list (link)
  4. ^ Uuna, Airi (2023), Eriksroed-Burger, Magdalena; Hein-Kircher, Heidi; Malitska, Julia (eds.), "Eesti Reklaamfilm as a Jack-of-All-Trades: On the Untold Opportunities of a Late Soviet Advertising Bureau", Consumption and Advertising in Eastern Europe and Russia in the Twentieth Century, Cham: Springer International Publishing, pp. 205–242, doi:10.1007/978-3-031-20204-9_9, ISBN 978-3-031-20204-9, retrieved 2023-05-31


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