EasyCinema

easyCinema

Company type	Private
Industry	Cinema
Founded	2003; 21 years ago (2003) United Kingdom
Founder	Sir Stelios Haji-Ioannou
Defunct	2012; 12 years ago (2012)
Fate	Handed back to Odeon Cinemas (at The Point, Milton Keynes) Re-branded as LOVEFiLM (online)
Successor	Odeon Cinemas LOVEFiLM
Parent	easyGroup

easyCinema was a cinema operation business in the easyGroup corporation.

History

Cinema

It opened its first cinema on 23 May 2003 when it took over the cinema facility at The Point, Milton Keynes from United Cinemas International.^[1] In line with the yield management model operated by other operations in the easyGroup, it offered screenings from 20p if booked well in advance.^[2] The cinema initially struggled as major distributors were not prepared to release new films to the company using this revenue model.^[2] First run films later became available, but at fixed prices. The cinema began operations by choosing not to serve popcorn and drinks, to save on staffing costs.^[2] The company subsequently reversed this policy.^{[citation needed]}

Towards the end of its life, the cinema site also housed an EasyInternetcafé and was a pick-up point for easyPizza.^{[citation needed]} However, following a dispute over unpaid rent with the landlord, Odeon,^[3] which resulted in eviction, the easyCinema closed in May 2006.^{[citation needed]} The closure of the Milton Keynes easyCinema appears to have curtailed the desired expansion into London's West End.^[4][5][6]

DVD rental

In March 2005 saw the commencement of EasyCinema Online DVD Rental (stylised as easyCinema), first announced in November 2004.^[7] This was a partnership with Video Island, the company operating rental services for several other retail brands. However, unlike many online DVD rental services, there was no monthly subscription and the users purchased rental credits instead.^[8]

On 1 August 2012 the easyCinema website and branding ceased and became wholly branded as LOVEFiLM.^{[citation needed]}

References

1. Forde, Leon (4 April 2003). "UK's easyCinema to test low-cost cinema concept". Screen Daily. London. Retrieved 25 March 2022.
2. Duffy, Jonathan (23 May 2003). "Cinema Paradiso it ain't". BBC News. Retrieved 1 May 2010.
3. "'No frills' Easycinema shuts down". BBC News. 30 May 2006. Retrieved 1 May 2010.
4. Gibson, Owen (25 July 2005). "EasyCinema eyes West End debut". The Guardian. London. Retrieved 1 May 2010.
5. Clark, Andrew (29 May 2006). "Rent rise brings down curtain on easyCinema". The Guardian. London. Retrieved 1 May 2010.
6. Lea, Robert (13 April 2012). "EasyCinema comes to City". Evening Standard. London. Retrieved 25 March 2022.
7. Welsh, James (15 March 2005). "easyCinema launches DVD rental service". Digital Spy. London. Retrieved 25 March 2022.
8. Frater, Patrick (15 March 2005). "Stelios' easyCinema unveils DVD rental service". Screen Daily. London. Retrieved 25 March 2022.

External links

• Official website