Draft:ZenGaming

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Zengaming, LTD. is a technology company headquartered in San Francisco, California, with origins in Tel Aviv, Israel. The company develops and operates digital asset trading platforms for video games, most notably Lootbear.com and Tradeit.gg.

Founded in 2015, Zengaming first gained recognition with the launch of Lootbear, which introduced a rental model for in-game cosmetic items, allowing users to temporarily use virtual goods such as weapon skins in Counter-Strike: Global Offensive and similar titles. The service was among the first of its kind in the gaming industry.

Following Lootbear’s success, the company expanded its activities with Tradeit.gg, a marketplace enabling players to buy, sell, and trade digital items. Together, these platforms have facilitated large-scale virtual item transactions and established Zengaming as one of the key operators in the secondary market for in-game digital assets.

Zengaming was founded in 2015 in Tel Aviv, Israel, with the initial aim of building a professional network for competitive gamers under its flagship platform, then-operating at Zengaming.com, which served as a “LinkedIn for pro esports players” allowing athletes, teams and sponsors to connect, showcase statistics, and discover talent.

Early on the company secured seed-stage backing from investors including Foundation Capital, NFX, iAngels and others, with total funding around US $2.8 million.

In subsequent years Zengaming pivoted away from pure player-networking toward digital asset trading and rental services in the gaming market, culminating in the launch of platforms such as Lootbear and Tradeit.gg.

Lootbear.com was launched by Zengaming as one of the first online platforms to introduce a rental-based economy for digital in-game items, primarily within Counter-Strike: Global Offensive (CS:GO) and later CS2. Unlike traditional skin marketplaces where users could only buy or sell cosmetic items, Lootbear allowed players to rent premium skins temporarily, giving access to high-value virtual assets without requiring full purchase. This model enabled a subscription-style experience in which users paid recurring fees to borrow items from a shared inventory, while owners could earn passive income by lending their unused skins.

The platform operated under a custodial escrow system that managed ownership and transfers securely through automated Steam integrations, helping to reduce fraud and streamline item exchanges. Lootbear quickly gained popularity among players seeking variety and flexibility, establishing itself as a pioneer in what became known as the “skin rental” market.

Over time, the service expanded its inventory to include thousands of items and introduced revenue-sharing models, loyalty programs, and marketplace analytics for lenders. It became an important bridge between gaming and the broader digital asset economy, illustrating how virtual goods could generate real-world financial value. Lootbear’s technology and user base later influenced the development of Tradeit.gg, Zengaming’s complementary platform for buying, selling, and trading digital items.

Tradeit.gg is an online marketplace operated by Zengaming that enables users to buy, sell, and trade digital in-game items across popular titles such as Counter-Strike: Global Offensive (CS:GO), Counter-Strike 2 (CS2), Rust, and Team Fortress 2. Launched following the success of Lootbear.com, Tradeit.gg was designed to serve the rapidly expanding market for virtual goods by providing a fast, automated, and secure trading experience for players and collectors. The platform integrates directly with Steam’s API, allowing users to connect their accounts, deposit in-game items, and exchange them for others or for real-world currency through streamlined transactions.

Tradeit.gg quickly became one of the largest and most active trading platforms in the gaming economy, processing millions of trades and maintaining a vast marketplace of skins and collectibles with real-time pricing, rarity indicators, and demand analytics. It offers additional tools such as instant trade bots, inventory valuation, and price tracking, appealing to both casual players and professional traders who treat digital items as investment assets.

In addition to its core trading functionality, Tradeit.gg has introduced features to improve transparency and user experience, including two-factor authentication, fraud detection, and instant cashout options. The site has also hosted periodic events and reward programs to encourage user engagement and loyalty. Over the years, it has become a central hub in the virtual item exchange ecosystem, bridging entertainment and commerce by demonstrating how digital ownership and liquidity can coexist in the gaming space. Through Tradeit.gg, Zengaming solidified its position as a leading operator in the global market for virtual asset management and trading infrastructure.

The Tradeit League FE Masters is an online women’s esports tournament series in the game Counter‑Strike 2, organized by the digital gaming platform Tradeit.gg. The competition brings together female-professional teams from across Europe and beyond, offering prize pools that have scaled over time (for example, the Season 7 edition featured a prize pool of US $12,000). Format-wise, the event is played online and uses a knockout/bracket system with best-of-three (Bo3) matches, and a Bo5 grand final in later seasons. The FE Masters series serves both as a competitive platform for women in Counter-Strike and as a branding extension of Tradeit.gg’s engagement in the esports ecosystem

Tradeit has established itself as a significant brand within the professional esports ecosystem through numerous partnerships and sponsorships:

• Team Vitality: In October 2023, Tradeit became the official skin trading and marketplace partner of the prominent esports organization, Team Vitality.
• BLAST Premier: In January 2024, the platform was announced as a global partner for the 2024 season of the Counter-Strike 2 tournament circuit, BLAST Premier.
• HLTV: The platform is a major sponsor of HLTV Confirmed, a popular podcast and talk show produced by the leading Counter-Strike news outlet, HLTV. It sponsors the show's "Skinionaire" segment.

• FACEIT: Tradeit has partnered with the competitive gaming platform FACEIT to sponsor its "Missions" system. Through this collaboration, players can complete in-game objectives to earn rewards like skins and account balance directly on the Tradeit marketplace.

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