Draft:WildWash
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Submission declined on 10 April 2026 by Fermiboson (talk). This draft reads like an advertisement. Wikipedia is an encyclopedia, not a platform for promotion or marketing. Drafts that are exclusively promotional may be deleted without notice.
Declined by Fermiboson 4 months ago.Wikipedia articles must be written neutrally in a formal, impersonal, and dispassionate way. They should not read like a blog post, advertisement, or fan page. Rewrite the draft to remove:
Instead, only summarize in your own words a range of independent, reliable, published sources that discuss the subject. If you have a conflict of interest (e.g. you are the subject, an employee, or a relative) or are being paid to edit, you must disclose this to comply with Wikipedia's Terms of Use. | |
Submission declined on 9 April 2026 by RangersRus (talk). This draft reads like an advertisement. Wikipedia is an encyclopedia, not a platform for promotion or marketing. Drafts that are exclusively promotional may be deleted without notice.
Declined by RangersRus 4 months ago.Wikipedia articles must be written neutrally in a formal, impersonal, and dispassionate way. They should not read like a blog post, advertisement, or fan page. Rewrite the draft to remove:
Instead, only summarize in your own words a range of independent, reliable, published sources that discuss the subject. If you have a conflict of interest (e.g. you are the subject, an employee, or a relative) or are being paid to edit, you must disclose this to comply with Wikipedia's Terms of Use. | |
WildWash is a United Kingdom-based manufacturer of pet grooming products, including shampoos, conditioners, and sprays for dogs, cats, and horses.
History
Andrew Cooper and Jane Cooper founded WildWash. Prior to the company, they operated The Mutz Nutz, a pet boutique and grooming business in London.[1]
The company manufactures its products in the United Kingdom in partnership with a UK-based apothecary that specialises in natural fragrances.
Products
WildWash produces grooming products that incorporate plant-based ingredients and essential oils. The formulations do not contain parabens, sulphates, phthalates, petrochemicals, phosphates, or PEGs.[1] The products are sold through retailers including Pets at Home and online platforms in the United Kingdom and internationally.
The product 5 in 1 Magic Mud for dogs and cats received an award in the grooming products category at the PATS 2025 trade show.[2]
Certifications
WildWash holds Leaping Bunny certification from Cruelty Free International.[3]
The company, operating as Pet Revolution Limited, received B Corporation certification in February 2024.[1]
In 2026, The Good Shopping Guide assigned WildWash an ethical rating score of 98 in its assessment of pet grooming brands.[4]
Philanthropy
WildWash has released product lines in partnership with animal rescue organisations. For the charity dog shampoo and conditioner, £1 from each bottle sold is donated to All Dogs Matter, a UK dog rescue charity.[5]
References
- ^ a b c "WildWash - Certified B Corporation". B Lab.
- ^ "PATS 2025 New Product Awards revealed". All Paws Industry.
- ^ "Is WildWash Cruelty-Free in 2026?". Bunny Search. (citing Cruelty Free International data)
- ^ "Pet Grooming: Ethical Comparison". The Good Shopping Guide.
- ^ "WildWash Launches Charity Dog Shampoo & Conditioner" (Press release). All Paws Industry.
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Wikipedia articles must be written neutrally in a formal, impersonal, and dispassionate way. They should not read like a blog post, advertisement, or fan page. Rewrite the draft to remove:
Instead, only summarize in your own words a range of independent, reliable, published sources that discuss the subject.
If you have a conflict of interest (e.g. you are the subject, an employee, or a relative) or are being paid to edit, you must disclose this to comply with Wikipedia's Terms of Use.