Draft:Wed2b

Submission declined on 4 February 2026 by ChrysGalley (talk). This draft is not adequately supported by reliable sources. Wikipedia's verifiability policy requires that all content be supported by reliable sources. Reliable sources include: reputable newspapers, magazines, academic journals, and books from respected publishers. Unacceptable sources include: personal blogs, social media, predatory publishers, most tabloids, and websites where anyone can contribute. Replace any unreliable sources with high-quality sources. If you cannot find a reliable source for the material, it should be removed. This draft's references do not show that the subject meets Wikipedia's criteria for inclusion for organizations and companies. The draft requires multiple published secondary sources that: provide significant coverage: discuss the subject in detail, excluding routine coverage like product launches, staff appointments, or financial reports and listings in databases or listicles; are reliable: from reputable outlets with editorial oversight; are independent: not connected to the subject, such as press releases, the subject's own website, or sponsored content. Please add references that meet all three of these criteria. If none exist, the subject is not yet suitable for Wikipedia. If you would like to continue working on the submission, click on the "Edit" tab at the top of the window. If you have not resolved the issues listed above, your draft will be declined again and potentially deleted. If you need extra help, please ask us a question at the AfC Help Desk or get live help from experienced editors. Please do not remove reviewer comments or this notice until the submission is accepted. Where to get help If you need help editing or submitting your draft, please ask us a question at the AfC Help Desk or get live help from experienced editors. These venues are only for help with editing and the submission process, not to get reviews. If you need feedback on your draft, or if the review is taking a lot of time, you can try asking for help on the talk page of a relevant WikiProject. Some WikiProjects are more active than others so a speedy reply is not guaranteed. How to improve a draft Wikipedia:Contributing to Wikipedia – a basic overview on how to edit Wikipedia. Help:Wikitext – how to use the markup Help:Referencing for beginners – how to include references Wikipedia:Article development – how to develop your article Wikipedia:Writing better articles – how to improve your article Wikipedia:Verifiability – make sure your article includes reliable third-party sources You can also browse Wikipedia:Featured articles and Wikipedia:Good articles to find examples of Wikipedia's best writing on topics similar to your proposed article. Improving your odds of a speedy review To improve your odds of a faster review, tag your draft with relevant WikiProject tags using the button below. This will let reviewers know a new draft has been submitted in their area of interest. For instance, if you wrote about a female astronomer, you would want to add the Biography, Astronomy, and Women scientists tags. Add tags to your draft Editor resources Easy tools: Citation bot (help) | Advanced: Fix bare URLs Declined by ChrysGalley 6 months ago. Last edited by OpalYosutebito 3 months ago. Reviewer: Inform author. Resubmit Please note that if the issues are not fixed, the draft will be declined again.

Submission declined on 25 January 2026 by MightyRanger (talk). This draft's references do not show that the subject meets Wikipedia's criteria for inclusion for organizations and companies. The draft requires multiple published secondary sources that: provide significant coverage: discuss the subject in detail, excluding routine coverage like product launches, staff appointments, or financial reports and listings in databases or listicles; are reliable: from reputable outlets with editorial oversight; are independent: not connected to the subject, such as press releases, the subject's own website, or sponsored content. Please add references that meet all three of these criteria. If none exist, the subject is not yet suitable for Wikipedia. Declined by MightyRanger 6 months ago.

• Comment: The Times article is very good for the purposes of both verification and notability, but that is the only source in that category. The rest are passing references or lists/databases, which may have limited value under WP:V and no value under WP:N. So if we say The Times meets WP:42, we would need two other similar sorts of sourcing to meet the requirements of WP:NCORP, that is to say "multiple". See the Acme case study to see the complexities here. ChrysGalley (talk) 07:55, 4 February 2026 (UTC)

wed2b is a bridalwear retailer headquartered in Milton Keynes, England, offering wedding dresses and related products through multiple stores across the UK and Europe.^[2] It specialises in off-the-peg wedding dresses and related bridal products at mid-market price points, selling through a chain of large-format stores and not by appointment.^[3]

Founded in 2009 as Wedding Dress Factory Outlet by husband-and-wife team Todd and Jenny Cassidy, the business rebranded as wed2b in 2015.^[3]

wed2b has appeared in the Financial Times FT 1000 ranking of Europe’s fastest-growing companies in 2019^[4] and 2020^[5] and twice in The Sunday Times Virgin Fast Track 100 league table of high-growth private companies in the United Kingdom.

The company opened its first store in 2009 under the name Wedding Dress Factory Outlet in Leicestershire, England.^[3]

Its early model focused on offering off-the-peg designer wedding gowns at lower prices than traditional bridal shops and boutiques, using larger retail units rather than small salons to stock high volumes of dresses.^[6]

The founders initially tested the concept by selling gowns directly from a warehouse before developing a walk-in, no-appointment retail format. During its early years, the business adopted an off-the-peg model, offering wedding gowns at lower prices than traditional bridal boutiques.^[6]

wed2b’s expansion during the mid-2010s was supported by external investment, including a majority stake acquired by entrepreneur Javad Marandi in 2013.^[7]

In April 2017, The Times profiled wed2b as an “affordable bridalwear” business and reported that the company’s annual revenue had grown from £1.87 million in 2014 to £8.46 million in 2016, with a projected turnover of more than £15 million for the following year.^[6]

In 2018, wed2b trialled a bridalwear concession by leasing retail space within the Manchester Arndale flagship store of British clothing retailer Next plc. The concession occupied approximately 3,700 square feet on the third floor of the store.^[8]

wed2b has been recognised in several rankings of fast-growing private companies, appearing in the Financial Times FT 1000 lists of Europe’s fastest-growing companies in both 2019^[4] and 2020.^[4]

The retailer also appeared twice in The Sunday Times Virgin Fast Track 100 league table, which ranks private companies by sales growth. The company debuted at 18th place in the 21st annual table and later ranked 32nd in the 22nd annual table.

In 2024, wed2b was named in the E2E Female 100 index of fast-growing female-led or founded businesses, compiled by E2E in association with The Independent.^[9]

In 2017, wed2b won the FuturMaster Award for Supply Chain Visibility at the Supply Chain Excellence Awards, organised by Logistics Manager and Supply Chain Excellence Awards Ltd. The award recognised the company’s implementation of Radio-Frequency Identification (RFID) stock monitoring to improve stock visibility across its store network.^[10]

https://www.wed2b.com/