Draft:Veloretti

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Veloretti is a Dutch bicycle manufacturer and a subsidiary of Pon Holdings, headquartered in Amsterdam. Founded in 2012, the company specializes in city bicycles and electric bikes, operating primarily through a direct-to-consumer model ^[1]. In 2022, it was acquired by the Dutch mobility group Pon Holdings ^[2].

Veloretti was founded in 2012 by Ferry Zonder ^[3]. The company began as a "digital first" brand, operating primarily through a direct-to-consumer (DTC) business model ^[4]. In the early years, the company focused on traditional city bikes and children's bicycles ^[5].

In 2021, Veloretti expanded into the electric vehicle market with the introduction of its first e-bike models ^[6]. Following this growth, it was announced in September 2022 that the company would be acquired by Pon.Bike, a subsidiary of Pon Holdings ^[7]. The acquisition was part of Pon's broader strategy to expand its e-bike portfolio alongside brands like Gazelle, Urban Arrow and Cervélo ^[8].

In 2023, the company announced plans to expand its physical retail footprint by opening service points and hubs throughout the Netherlands to support its online sales ^[9].

The company's product line consists of three main categories:

• Electric: In 2021, Veloretti launched the Ace and Ivy electric bikes ^[10]. These were succeeded by the Ace Two and Ivy Two models, which feature Bafang M210 mid-drive motor with 70Nm of torque, a Gates Carbon Drive, and a 540Wh integrated battery ^[11]. A Lite version was later introduced, featuring the Ace and Ivy Two in a single-speed configuration ^[12].
• City bikes: This includes traditional, non-electric city bicycles such as the Caféracer and Robyn ^[13].
• Kids' bikes: The company produces a range of bicycles for children, including tricycles and learner bikes ^[14].

Veloretti's electric models have been recognized by several international design institutions:

• Red Dot Design Award (2023): The Electric Ivy Two and Electric Ace Two received an award in the Product Design category ^[15].
• iF Design Award (2024): The company won in the "Bicycles" category for the design and integration of the Ivy and Ace Two series ^[16].

In 2022, the brand established a partnership with Marie-Stella-Maris, which included co-branded initiatives and the stationing of Veloretti city bikes at their boutique locations. Furthermore, in 2023, the company collaborated with the Amsterdam-based fashion brand Scotch & Soda to release a limited-edition 'Amsterdam Proof' capsule collection, including a branded bicycle and apparel ^[17]. Building on this community-driven approach, Veloretti partnered with lifestyle boutique Baskets in 2025 for a special event celebrating local culture ^[18].

• Official website