Draft:UGroupMedia

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UGroupMedia Inc. is a Canadian media company based in Montreal, Quebec, founded in 2008 by Alexandre Bérard.^{[citation needed]} The company operates Portable North Pole (PNP), an online service for creating personalised Santa Claus themed digital messages.^[1]

UGroupMedia launched Portable North Pole in 2008 as an online service that allowed users to create personalised Santa Claus messages using information such as names, ages, and photographs.^[2]

In 2019, the service introduced interactive features that allowed users to influence elements of the narrative.^[3]

In 2025, it introduced an AI‑enabled conversational feature known as Talk to Santa.^{[citation needed]}

Portable North Pole is an online service that creates personalised Santa Claus‑themed digital messages, including videos, phone calls, and stories.^[4]

Users generate custom content by entering personal details that are incorporated into pre‑produced audiovisual templates. The platform later expanded to mobile applications and additional digital formats. It supports multiple languages, including English, French, Spanish, and Italian.^{[citation needed]}

Subsequent versions of the platform included interactive storytelling features. From 2024, Portable North Pole partnered with Kinder (Ferrero) on campaigns linked to Kinder Advent Calendars.^[5]

According to figures published by UGroupMedia, Portable North Pole has generated nearly 400 million personalised messages and recorded more than 35 million app downloads.^[6] The service is used primarily during the Christmas season but also offers themed content for occasions including birthdays, Easter, and Mother's Day.^[7]

Portable North Pole has been discussed in media coverage relating to personalised digital content, Christmas traditions, and the use of technology in family entertainment. The New York Times^[8] and BBC News^[9] have examined the service in the context of changing interactions with Santa Claus and Christmas traditions. Canadian coverage has included reports by Global News^[10] and Radio‑Canada, while French‑language coverage has appeared on TF1 Info^[11]

Interactive media

Artificial intelligence in media