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| Three Percent Collective | |
| Type | Private |
| Industry | Digital marketing, advertising |
| Founded | 2022 |
| Headquarters | Bengaluru, Karnataka, India |
| Services | Digital marketing, social media marketing, performance marketing, creative strategy, branding, media planning |
| Website | 3percent |
Three Percent Collective Private Limited, commonly known as Three Percent Collective or 3% Collective, is an Indian digital marketing and creative agency headquartered in Bengaluru, Karnataka. The company provides services including digital marketing, media planning, social media marketing, performance marketing, branding, and creative strategy.[1]
The agency works with brands across sectors such as consumer goods, food and beverage, and technology,[2] and has received industry recognition for its work in digital marketing and performance campaigns. [3]
Three Percent Collective Private Limited was incorporated in Bengaluru, India, as a private limited company operating in digital marketing and related services.[4]
In 2022, the agency entered a collaboration with IMC Advertising to expand its digital marketing and advertising capabilities. The partnership was aimed at strengthening integrated marketing solutions across digital and traditional media channels.[5]
In 2024, the agency secured the digital media mandate for Gastronomix. The scope of work included managing digital media strategy, planning, and performance marketing initiatives.[2][6]
In the same year, Three Percent Collective was acquired by Brand Street Integrated, an Indian marketing and communications company. The acquisition was intended to strengthen Brand Street Integrated’s digital marketing capabilities and expand its integrated service offerings. Following the acquisition, Three Percent Collective continued to operate as part of Brand Street Integrated’s broader network of marketing and advertising services.[7]
In 2024, Three Percent Collective also received a bronze award at the Indian Festival of Digital Advertising (IFDA).[3]
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