Draft:Sulpak
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Comment: Sourcing looks like WP:ORGTRIV and WP:CHURN Sulfurboy (talk) 08:00, 18 August 2026 (UTC)
- Comment: In accordance with the Wikimedia Foundation's Terms of Use, I disclose that I have been paid by my employer for my contributions to this article. AlinaKuanyshbek (talk) 07:25, 18 August 2026 (UTC)
Sulpak is the largest Kazakhstani retail chain of home appliance and electronics stores, operating in Kazakhstan and Kyrgyzstan. The brand was founded in Almaty in 1992.
According to Forbes Kazakhstan in 2025, the chain comprised more than 200 stores in over 100 localities across Kazakhstan and Kyrgyzstan, with the company's head office located in Almaty.[1] Since 2014, Sulpak has been a member of the international purchasing cooperative Euronics International.[2]
History
Sulpak was founded in Almaty in 1992.
In 1995, the formation of the Sulpak brand and the development of its retail network began, and in 2001 the first electronics hypermarket was opened.[3]
In 2007, Sulpak opened what was then the largest electronics hypermarket in the country.[3]
In 2009, the online store Sulpak.kz was launched.[4][3]
According to Forbes Kazakhstan, following a change of ownership and management around 2010, which brought in managers with prior experience at the Russian retail chain Eldorado, the company's revenue grew from approximately US$142 million in 2010 to US$496 million in 2012, the number of stores increased from 40 to 57, and by the end of 2012 the company held an estimated 37% share of the market among major electronics and household appliance retailers.[5]
In May 2014, Arena S LLP, operating under the Sulpak brand, signed an agreement to join Euronics International.[2]
In 2018, the company opened its first store in an updated format.[3]
In 2022, Sulpak marked its 30th anniversary. According to the company's official timeline, the chain had 198 stores by that time, and a new distribution center was launched in Astana.[3]
According to Digital Business, the company's name was derived from parts of the surnames of its founders, Almas Sultangazin and Andrei Pak.[6]
Retail network and performance
According to the Forbes Kazakhstan ranking "75 Largest Private Companies of Kazakhstan — 2025," Arena S LLP (Sulpak) ranked 15th. The company's 2024 revenue was reported at 331.7 billion tenge.[1]
The same source describes Sulpak as a chain of more than 200 stores in over 100 localities across Kazakhstan and Kyrgyzstan.[1]
Online store
The Sulpak.kz website has operated since 2009.[4] In the Forbes Kazakhstan ranking of the largest e-commerce platforms in Kazakhstan, sulpak.kz ranked 6th in the 2024 ranking and 8th in the 2025 ranking.[7][8]
Partnership with Euronics International
In 2014, Sulpak joined Euronics International, an international association of home appliance and electronics retail companies.[2] Sulpak's membership in Euronics is also noted in Forbes Kazakhstan rankings.[1]
Partnership with the Almaty Marathon
Sulpak serves as an honorary partner of the Almaty Marathon. In 2024, Tengrinews.kz listed Sulpak among the event's sponsors and partners.[9] In 2025, Digital Business also named Sulpak among the companies supporting the Almaty Marathon.[10]
The official Almaty Marathon website also referred to Sulpak as an honorary partner in materials about the sixth edition of the marathon.[11]
External links
References
- ^ a b c d "75 крупнейших частных компаний Казахстана — 2025" [75 Largest Private Companies of Kazakhstan — 2025]. Forbes Kazakhstan (in Russian). 8 December 2025. Retrieved 18 August 2026.
- ^ a b c "Euronics – Sulpak: cooperation in Kazakhstan". Euronics International. 20 June 2024. Retrieved 18 August 2026.
- ^ a b c d e "История компании Sulpak" [History of Sulpak]. Sulpak careers portal (in Russian). Retrieved 18 August 2026.
- ^ a b "Рейтинг интернет-компаний Казахстана" [Ranking of Internet Companies of Kazakhstan]. Forbes Kazakhstan (in Russian). 2 September 2013. Retrieved 18 August 2026.
- ^ Alexander Vorotilov (1 August 2013). "Лифтинг для ретейлера" [A Facelift for the Retailer]. Forbes Kazakhstan (in Russian). Retrieved 18 August 2026.
- ^ "Хозяева казахстанского техноритейла: армянин из Кокшетау, основатель с именем в названии сети и нидерландский офшор" [Owners of Kazakhstan's Tech Retail: An Armenian from Kokshetau, a Founder Named in the Chain's Name, and a Dutch Offshore]. Digital Business (in Russian). 17 June 2026. Retrieved 18 August 2026.
- ^ "50 крупнейших торговых интернет-площадок Казахстана — 2024" [50 Largest E-Commerce Platforms of Kazakhstan — 2024]. Forbes Kazakhstan (in Russian). 9 October 2024. Retrieved 18 August 2026.
- ^ "25 крупнейших торговых интернет-площадок Казахстана — 2025" [25 Largest E-Commerce Platforms of Kazakhstan — 2025]. Forbes Kazakhstan (in Russian). 29 September 2025. Retrieved 18 August 2026.
- ^ "Кто стоит за Almaty Marathon?" [Who Is Behind the Almaty Marathon?]. Tengrinews.kz (in Russian). 20 March 2024. Retrieved 18 August 2026.
- ^ ""Мы на этом почти не зарабатываем". Узнали, как устроен Almaty Marathon" ["We Barely Make Anything From This": How the Almaty Marathon Works]. Digital Business (in Russian). 26 September 2025. Retrieved 18 August 2026.
- ^ "23 апреля международный Алматы Марафон прошел в шестой раз" [The International Almaty Marathon Took Place for the Sixth Time on April 23]. Almaty Marathon (in Russian). Retrieved 18 August 2026.
Category:Companies of Kazakhstan Category:Retail companies of Kazakhstan Category:Companies established in 1992
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