Draft:Smarty.cz

Submission declined on 26 February 2026 by Nighfidelity (talk). This draft's references do not show that the subject meets Wikipedia's criteria for inclusion for organizations and companies. The draft requires multiple published secondary sources that: provide significant coverage: discuss the subject in detail, excluding routine coverage like product launches, staff appointments, or financial reports and listings in databases or listicles; are reliable: from reputable outlets with editorial oversight; are independent: not connected to the subject, such as press releases, the subject's own website, or sponsored content. Please add references that meet all three of these criteria. If none exist, the subject is not yet suitable for Wikipedia. If you would like to continue working on the submission, click on the "Edit" tab at the top of the window. If you have not resolved the issues listed above, your draft will be declined again and potentially deleted. If you need extra help, please ask us a question at the AfC Help Desk or get live help from experienced editors. Please do not remove reviewer comments or this notice until the submission is accepted. Where to get help If you need help editing or submitting your draft, please ask us a question at the AfC Help Desk or get live help from experienced editors. These venues are only for help with editing and the submission process, not to get reviews. If you need feedback on your draft, or if the review is taking a lot of time, you can try asking for help on the talk page of a relevant WikiProject. Some WikiProjects are more active than others so a speedy reply is not guaranteed. How to improve a draft Wikipedia:Contributing to Wikipedia – a basic overview on how to edit Wikipedia. Help:Wikitext – how to use the markup Help:Referencing for beginners – how to include references Wikipedia:Article development – how to develop your article Wikipedia:Writing better articles – how to improve your article Wikipedia:Verifiability – make sure your article includes reliable third-party sources You can also browse Wikipedia:Featured articles and Wikipedia:Good articles to find examples of Wikipedia's best writing on topics similar to your proposed article. Improving your odds of a speedy review To improve your odds of a faster review, tag your draft with relevant WikiProject tags using the button below. This will let reviewers know a new draft has been submitted in their area of interest. For instance, if you wrote about a female astronomer, you would want to add the Biography, Astronomy, and Women scientists tags. Add tags to your draft Editor resources Easy tools: Citation bot (help) | Advanced: Fix bare URLs Declined by Nighfidelity 5 months ago. Last edited by OpalYosutebito 3 months ago. Reviewer: Inform author. Resubmit Please note that if the issues are not fixed, the draft will be declined again.

Submission declined on 10 January 2026 by Anachronist (talk). This draft's references do not show that the subject meets Wikipedia's criteria for inclusion for organizations and companies. The draft requires multiple published secondary sources that: provide significant coverage: discuss the subject in detail, excluding routine coverage like product launches, staff appointments, or financial reports and listings in databases or listicles; are reliable: from reputable outlets with editorial oversight; are independent: not connected to the subject, such as press releases, the subject's own website, or sponsored content. Please add references that meet all three of these criteria. If none exist, the subject is not yet suitable for Wikipedia. This draft appears to contain text generated by a large language model (such as ChatGPT). You cannot use LLMs to generate article content. LLM-generated pages with certain obvious signs of being machine generated may be deleted without notice. Instead, only summarize in your own words a range of independent, reliable, published sources that discuss the subject. See the advice page on large language models for more information. Declined by Anachronist 7 months ago.

Submission declined on 10 December 2025 by Rambley (talk). This draft appears to contain text generated by a large language model (such as ChatGPT). You cannot use LLMs to generate article content. LLM-generated pages with certain obvious signs of being machine generated may be deleted without notice. Instead, only summarize in your own words a range of independent, reliable, published sources that discuss the subject. See the advice page on large language models for more information. This draft reads like an advertisement. Wikipedia is an encyclopedia, not a platform for promotion or marketing. Drafts that are exclusively promotional may be deleted without notice. Wikipedia articles must be written neutrally in a formal, impersonal, and dispassionate way. They should not read like a blog post, advertisement, or fan page. Rewrite the draft to remove: promotional language: see Words to watch; personal commentary: opinions or direct addresses to the reader; informal language. Instead, only summarize in your own words a range of independent, reliable, published sources that discuss the subject. If you have a conflict of interest (e.g. you are the subject, an employee, or a relative) or are being paid to edit, you must disclose this to comply with Wikipedia's Terms of Use. Declined by Rambley 8 months ago.

Submission declined on 9 December 2025 by MediaKyle (talk). This draft appears to contain text generated by a large language model (such as ChatGPT). You cannot use LLMs to generate article content. LLM-generated pages with certain obvious signs of being machine generated may be deleted without notice. Instead, only summarize in your own words a range of independent, reliable, published sources that discuss the subject. See the advice page on large language models for more information. Declined by MediaKyle 8 months ago.

• Comment: Last four paragraphs are completely unsourced or cite only a primary source. The rest just describes routine company history (acquisitions, partnerships, products) and an award of questionable importance. LLM-generated organization and unnecessary/annoying formatting are still there even after prior declines. This draft is likely to be rejected if the AI slop isn't cleaned up and notability isn't clearly established in the next submission. If this is a machine-translation from the Czech wiki, it needs to be re-done by a human from scratch. ~Anachronist (who / me) (talk) 00:12, 10 January 2026 (UTC)

Smarty CZ a.s.

Type	Private
Industry	Consumer electronics, Video games, Information technology
Founded	2012
Founder	Petr Syrůček
Headquarters	Prague, Czech Republic
Area served	Czech Republic, Slovakia
Key people	Petr Syrůček (Owner and CEO)
Brands	Smarty.cz, Smarty.sk, JRC, Brloh, iWant, TIGO, wefree
Revenue	CZK 5.8 billion (2024)
Number of employees	500+ (2022)
Parent	Smarty Brands
Website	www.smarty.cz

Smarty.cz is a Czech consumer electronics retailer operating an e-commerce platform and a network of physical retail stores. The company focuses on consumer electronics, gaming products, and related accessories. Smarty.cz is operated by Smarty CZ a.s., which is part of the Czech commercial group Smarty Brands, active in electronics retail and gaming-related businesses.^[1]

The company was founded in 2012 by Petr Syrůček, who remains its owner. Smarty CZ a.s. is headquartered in Prague, where it also operates its main logistics and customer service facilities.^[2]

Smarty was established in 2012 as an online retailer of consumer electronics. In 2014, the company opened its first brick-and-mortar store in central Prague, expanding its operations beyond online sales.^[3]

During the late 2010s, Smarty expanded its product range to include gaming hardware and accessories, positioning itself at the intersection of consumer electronics and gaming retail.^[4]

In 2021, Smarty Brands acquired the Czech video game retailer JRC and the Slovak gaming chain Brloh. Following the acquisition, the group expanded its retail presence and integrated gaming-focused stores into its broader business strategy.^[5]

In 2022, the company introduced a new retail concept combining consumer electronics and gaming products in a single store format. That same year, Smarty Brands reported significant year-on-year revenue growth following the expansion of its retail network.^[6]

In 2023, Smarty expanded internationally by entering the Slovak market, launching an e-commerce platform and opening its first store in Bratislava.^[7]

Smarty operates an omnichannel retail model, combining online sales with physical stores located in major Czech cities. The company also serves corporate clients through a business-to-business division focused on IT hardware and related services.^[8]

The Smarty Brands group includes several retail brands operating in the Czech Republic and Slovakia, including electronics, gaming, and Apple-focused retail chains.^[9]

In 2020, Smarty received a category award in the Czech "Shop of the Year 2019" competition organized by the price comparison service Heureka, in the Mobile Phones and GPS category.^[10]

Category:Online retailers of the Czech Republic Category:Companies based in Prague Category:Retail companies established in 2012 Category:Video game retailers Category:Consumer electronics retailers Category:Privately held companies of the Czech Republic Category:2012 establishments in the Czech Republic