Draft:Smartclip
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Submission declined on 14 February 2026 by Johannes Maximilian (talk). This draft is not adequately supported by reliable sources. Wikipedia's verifiability policy requires that all content be supported by reliable sources.
Declined by Johannes Maximilian 6 months ago.
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This draft appears to contain text generated by a large language model (such as ChatGPT). You cannot use LLMs to generate article content.
Declined by MediaKyle 8 months ago.LLM-generated pages with certain obvious signs of being machine generated may be deleted without notice. Instead, only summarize in your own words a range of independent, reliable, published sources that discuss the subject. See the advice page on large language models for more information. | |
Submission declined on 15 November 2025 by TheObsidianGriffon (talk). This draft reads like an advertisement. Wikipedia is an encyclopedia, not a platform for promotion or marketing. Drafts that are exclusively promotional may be deleted without notice.
Declined by TheObsidianGriffon 9 months ago.Wikipedia articles must be written neutrally in a formal, impersonal, and dispassionate way. They should not read like a blog post, advertisement, or fan page. Rewrite the draft to remove:
Instead, only summarize in your own words a range of independent, reliable, published sources that discuss the subject. If you have a conflict of interest (e.g. you are the subject, an employee, or a relative) or are being paid to edit, you must disclose this to comply with Wikipedia's Terms of Use. | |
Comment: There are many striking, very obvious flaws that need fixing, including, but not limited to:
• External links in the article's body
• Link-spam attempts (Wikipedia has been href no-follow since 2007 btw, cf. meta:nofollow)
• Way too many references to non-sources, e.g. egtatechhub, yospace, LinkedIn; (see WP:SIRS for what is deemed a source that indicates a company's Wikipedia notability)
• An awful citation style (refer to WP:CITEHOW). In most German states schools teach how to make citations, which is, frankly, why I am a bit surprised to this such a footnote disaster here
• No references section
• A ridiculously unencylcopedic focus on meaningless awards that makes the article very biased (i.e., not in compliance with WP:NPOV)
Johannes (Talk) (Contribs) (Articles) 20:30, 14 February 2026 (UTC)
Introduction
smartclip is a German ad tech company founded in 2008, headquartered in Hamburg. It has been majority-owned by RTL Deutschland (a part of RTL Group) since 2016.[1] The company provides advertising technology services, including ad serving and supply-side platforms.[2]
History
smartclip was founded in 2008 by Roland Schaber and Jean-Pierre Fumagalli.[3] According to Adzine, a publication focused on digital marketing, the company initially focused on digital video advertising solutions for publishers in Germany.
In 2011, the global advertising network Adconion Media Group acquired smartclip.[4] The following year, the company introduced smartx, an ad serving and SSP sales house solution.[5] In 2014, when Adconion was sold to Amobee, smartclip was not part of the transaction.[6]
smartclip was acquired by Mediengruppe RTL Deutschland to strengthen RTL’s position as a major sales house for (digital) video advertising and its technological capabilities in Europe in 2016.[7] smartclip merged with SpotX in 2018.[8] In August 2019, RTL Group announced a reorganisation of its ad tech business, which saw Mediengruppe RTL Deutschland take over RTL’s European ad tech assets (except UK), bundled under the smartclip brand.[9]
In 2022, smartclip’s media sales division merged with RTL AdConnect and G&J iMS to form RTL AdAlliance.[10] Following this merger, smartclip became solely an adtech company and thus launched a new brand identity in 2023.[11]
Operations
smartclip is headquartered in Hamburg and has additional offices in Berlin, Munich, Düsseldorf, Cologne, Rheda-Wiedenbrück, Amsterdam, and Paris.[12]
Technology
smartclip operates the smartx platform, an advertising technology platform used by broadcasters and publishers. The platform integrates an ad server with a supply-side platform (SSP) and supports programmatic advertising across digital formats.The platform integrates an ad server with a supply-side platform (SSP) and supports programmatic advertising across digital formats.[13][14]
Acquisitions and Partnerships
smartclip announced a technology partnership with RTL Hungary in 2025 that involved the adoption of smartclip’s smartx platform for digital and linear advertising.[15][16]
smartclip also partnered with RTL Radio Deutschland in 2024 to deliver audio advertising on more than 530 digital streams of national and regional radio stations throughout Germany.[17]
smartclip began integrating its advertising technology into M6 Publicité's adtech stack to support Groupe M6’s streaming revenue goal by 2028. This collaboration introduced a combined platform for streaming and Addressable TV.[18] [19]
- ^ Flood, Vincent (21 March 2016). "Mediengruppe RTL Deutschland to Acquire Smartclip". VideoWeek.
- ^ Marketing, ADZINE-Magazin für Online. "Smartclip schnürt Broadcastern und Publishern ein SSP-Paket". www.adzine.de (in German). Retrieved 2026-02-27.
- ^ Marketing, ADZINE-Magazin für Online. "smartclip". www.adzine.de (in German). Retrieved 2026-02-27.
- ^ "Adconion acquires video advertising startup Smartclip". 8 November 2011.
- ^ "Smartclip Launches SmartX for Programmatic Ad Buying". 25 March 2013.
- ^ "Amobee kauft Adconion direct für 235 Millionen US-Dollar".
- ^ "Mediengruppe RTL Deutschland to Acquire Smartclip". 21 March 2016.
- ^ "RTL Announces Plans for SpotX and Smartclip Merger". 9 November 2017.
- ^ "RTL Repositions Smartclip as an Ad Tech Development Hub for European TV". 28 August 2019.
- ^ "RTL AdAlliance will be the new international Total Media champion for advertising sales".
- ^ "smartclip: Neuaufstellung mit neuer Markenidentität".
- ^ "North Data: smartclip Europe GmbH". North Data.
- ^ "Smartclip schnürt Broadcastern und Publishern ein SSP-Paket".
- ^ "Smartclip Launches SmartX for Programmatic Ad Buying". Streaming Media Magazine. 2013-03-25. Retrieved 2026-02-27.
- ^ "Strategic partnership between RTL Hungary and Smartclip".
- ^ "RTL Hungary teams up with smartclip for adtech solutions". Broadband TV News.
- ^ "Smartclip x RTL Radio Deutschland".
- ^ "M6 Publicité to integrate smartclip adtech solutions". 17 December 2024.
- ^ "RTL Group's strategy".
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Wikipedia articles must be written neutrally in a formal, impersonal, and dispassionate way. They should not read like a blog post, advertisement, or fan page. Rewrite the draft to remove:
Instead, only summarize in your own words a range of independent, reliable, published sources that discuss the subject.
If you have a conflict of interest (e.g. you are the subject, an employee, or a relative) or are being paid to edit, you must disclose this to comply with Wikipedia's Terms of Use.