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Skool (also known as Skool.com) is an online community and learning platform based in Los Angeles, California, United States. It was founded in 2019 by Sam Ovens and Daniel Kang.[1][2][3]
Skool is designed to allow creators to run online communities in conjunction with structured course content and events. It includes gamification elements such as points and leaderboards intended to encourage participation and engagement.[1]
Skool groups may be configured as public or private communities. The platform includes tools for discussion posts, course hosting, calendar scheduling, and payments.[1]
According to the company’s pricing information, subscription plans include features such as unlimited video uploads and live streaming capabilities.[4]
Skool lists two subscription plans for community owners: a US$9 per month "Hobby" plan and a US$99 per month "Pro" plan.[4]
On 10 January 2024, entrepreneur Alex Hormozi stated in a post on X (formerly Twitter) that he had made what he described as his largest investment in Skool.com.[5]
Hormozi holds a Guinness World Record for the fastest-selling non-fiction book in a single day for $100M Money Models, with 2,917,443 copies sold on 16 August 2025.[6]
Industry publication Community Inc. describes Skool as combining online course functionality with community and engagement tools.[1]
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