Draft:Sivaria

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Draft:Sivaria
Sivaria
TypeFashion brand
IndustryFashion
FoundersAmir Abbasian, Mahsa Karvan
ProductsClothing, footwear, bags, hats, accessories
Websitehttps://sivaria.ir

Sivaria is a fashion brand based in Iran, focused on clothing design, apparel production, and online retail. The brand is centered on casual and everyday wear, with T-shirts as one of its primary product categories. Its planned product range also includes shirts, trousers, jeans, hoodies, women's clothing, formal wear, footwear, bags, hats, and accessories.

History

Sivaria was established by Amir Abbasian and Mahsa Karvan as a developing fashion brand focused on combining clothing design, creativity, and product quality.

The founders are involved in the brand's design and creative development as well as its operational activities.

The brand is currently in its early development stage in Iran, with plans to expand its activities to international markets in the future.

Brand identity

The name Sivaria is an original name created from concepts associated with the word "sea" in Persian and English. The sea is a central concept in the brand's visual and creative identity.

Sivaria's visual identity uses a minimalist symbol combining the letter S with the form of a wave. The symbol represents both the initial of the brand name and its association with the sea.

The brand's primary colors are dark blue (#2C4969) and light blue (#409CCD).

The brand's slogan is "Shine Like a Sea". The slogan refers to the idea of personal expression and radiance, drawing a parallel with the appearance of the sea under daylight and moonlight.

Design philosophy

Sivaria's design approach combines minimalist aesthetics with creative concepts and detailed design elements. The brand emphasizes product quality, durability, and the use of environmentally conscious materials.

The brand's creative concepts draw inspiration from a range of subjects, particularly nature, as well as culture, art, philosophy, society, human life, and personal experiences.

Individual collections are intended to have their own concepts and narratives, with the designs incorporating visual elements related to their respective themes.

Products

Sivaria's planned product range includes:

  • T-shirts
  • Shirts
  • Pants and trousers
  • Jeans
  • Hoodies
  • Women's clothing
  • Formal and occasion wear
  • Footwear
  • Bags
  • Hats
  • Accessories

T-shirts are intended to be a primary product category, with an emphasis on casual and everyday wear.

Collections

Sun & Moon

Sun & Moon is an initial collection concept developed around the contrast between day and night.

The collection draws visual inspiration from the sea during different times of day. Its night-oriented concepts incorporate elements such as dark colors, the moon, and reflections of stars on water, while its day-oriented concepts draw on lighter colors, sunlight, fish, and other visual elements associated with the sea.

The collection uses a minimalist and simple visual approach and is intended to introduce aspects of Sivaria's visual identity through its products.

International expansion

Sivaria is initially being developed in Iran. The brand has stated plans to expand into international markets and develop export activities in the future.

Online presence

Sivaria's official website is sivaria.ir.

The brand also maintains official profiles on Instagram and LinkedIn.

References

  • Official website
  • [Instagram URL here Official Instagram]
  • [LinkedIn URL here Official LinkedIn]

Category:Clothing brands

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