Draft:Scrunch
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Submission rejected on 2 April 2026 by Star Mississippi (talk). The subject does not meet Wikipedia's criteria for inclusion. Rejected by Star Mississippi 4 months ago. Last edited by Star Mississippi 4 months ago. |  |
Comment: No indication they meet N:CORP Star Mississippi 17:23, 2 April 2026 (UTC)
| Type | Software |
|---|---|
| Industry | Artificial intelligence |
| Founded | 2023 |
| Founders | Chris Andrew, Robert MacCloy |
| Headquarters | Salt Lake City |
| Website | www.scrunch.com |
Scrunch, also referred to as Scrunch AI, is an American software company that develops tools for analyzing and optimizing how brands appear in artificial intelligence platforms, known as generative engine optimization.
The company is headquartered in Salt Lake City.[1]
History
Scrunch was founded in 2023 by CEO Chris Andrew and CTO Robert MacCloy, both former executives at Hearsay Systems.[2]
The company emerged from stealth in 2024 and publicly launched its platform later that year following a beta period.[2]
In March 2025, Scrunch announced a $4 million seed funding round.[3]
In August 2025, Scrunch was named one of the “7 hottest startups shaping the future of AI search optimization” by AdWeek.[4]
In July 2025, the company raised a $15 million Series A round led by Decibel, with participation from Mayfield and Homebrew.[5][6]
Product
Scrunch was described by Fast Company as specializing in “placement in AI search.”[7] The company also creates parallel versions of websites, designed to be read by AI agents.[8]
See also
References
- ^ McClure, Olivia. "19 Software Companies in Salt Lake City". builtin.
- ^ a b Perez, Sarah (March 4, 2025). "Scrunch AI is helping companies stand out in AI search". TechCrunch. Retrieved March 26, 2026.
- ^ Blunt, Katherine. "The Companies Betting They Can Profit From Google Search's Demise". Wall Street Journal.
- ^ Barnett, Kendra. "These Are the 7 Hottest Startups Shaping the Future of AI Search Optimization". AdWeek.
- ^ "Scrunch Raises $15M to Strengthen AI Marketing Platform". Built In. July 23, 2025. Retrieved March 26, 2026.
- ^ "Scrunch AI Raises $15M in Series A Funding". FinSMEs. July 2025. Retrieved March 26, 2026.
- ^ Pachal, Pete. "How AI could supercharge 'go direct' PR, and what the media can do about it". Fast Company.
- ^ Toscano, Joe. "AI-Native Subdomains Make AI-Ready Websites Without Technical Overhaul". Forbes.
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