Draft:Sam Badi

Sam Badi is an Italian streetwear clothing brand founded in 2014 in Milan. The brand is known for its use of "macaronic English" (Italianized phonetic spelling

Draft:Sam Badi
Sam Badi
TypePrivate
IndustryFashion
FoundedMay 13, 2014 (2014-05-13)
FounderMarco Vinci
HeadquartersMilan, Italy
ProductsStreetwear, sustainable apparel, accessories
WebsiteOfficial website

Sam Badi is an Italian streetwear clothing brand founded in 2014 in Milan. The brand is known for its use of "macaronic English" (Italianized phonetic spelling of English words) in its graphics and for its utilization of sustainable textiles, including regenerated nylon and citrus-based fabrics.[1][2][3]

History

The brand was established in 2014 by Marco Vinci, a graphic designer originally from Sicily[4] that developed the project in Milan, initially focusing on t-shirts featuring satirical text.[1][2][4][5][6]

In later years, the company expanded its production to include swimwear and outerwear, shifting its manufacturing focus towards sustainable fashion practices.[3][4]

In 2019, the brand started using fabrics made from organic cotton and regenerated nylon.[1][3][7][8]

In 2022, Sam Badi partnered with Teetaly as part of its ecosustainability efforts.[1][4]

Brand Identity

The name "Sam Badi" is a phonetic transliteration of the English word "somebody." The brand's stylistic signature involves rewriting English phrases, song lyrics, or idioms using Italian phonetic rules (e.g., "Evribadi" for "Everybody").[2] This linguistic style, often referred to as "macaronic English," is applied to various collections, including the "Macaroni Sleng" line which mixes Italian dialect with English sounds.[4][5]

Sustainability

Since approximately 2020, the brand has incorporated eco-sustainable materials into its supply chain. Notable materials used include:

Econyl: A regenerated nylon created from waste products such as discarded fishing nets and industrial plastic. Sam Badi is listed as an official brand partner by Aquafil, the manufacturer of Econyl, for its "Bulscit" swimwear line and "Bomberz" jackets.[1][3][4][7][8]

Orange Fiber: A fabric created from citrus juice by-products (pastazzo). The brand has released limited edition items, such as the reversible bomber jacket, incorporating this textile.[3]

See also

References

  1. ^ a b c d e Valentino, Raffaele (22 July 2023). "Capo d'Orlando – Da scarti e rifiuti di Nylon nascono splendidi costumi: così "Sam Badi" punta sull'ecosostenibilità". AMnotizie.it - Quotidiano di informazione (in Italian). Retrieved Feb 19, 2025.
  2. ^ a b c Hemsworth, Michael (December 29, 2015). "Sam Badi Clothing Provides Hip Clothing that's Focused on Phonetics". trendhunter.com. Retrieved Feb 19, 2025.
  3. ^ a b c d e Valentino, Raffaele (November 17, 2025). "Da reti da pesca e scarti di arance a costumi e bomber: "Sam Badi thinkgrin" punta sull'eco sostenibilità". AMnotizie.it - Quotidiano di informazione (in Italian). Retrieved November 17, 2025.
  4. ^ a b c d e f Hub Style, Magazine (July 26, 2022). "Sam Badi: L'ironia della sostenibilità". HUB Style Magazine. Retrieved April 1, 2026.
  5. ^ a b Fiori, Benedetto (4 November 2015). "Sam Badi t-shirt, macaronic English is cool". socialdesignmagazine.com. Retrieved Feb 19, 2025.
  6. ^ Ruggeri, Angelo (August 1, 2017). "10 t-shirt per l'estate". GQ Italia. Retrieved June 17, 2025.
  7. ^ a b Caliò, Maria Elena (2 July 2021). ""Sam Badi think grin" e punta sull'ecosostenibilità: nuovi filati realizzati in cotone organico e fibra riciclata Econyl". amnotizie.it. Retrieved Feb 19, 2025.
  8. ^ a b "Sam Badi – Apparel & Swimwear Made with ECONYL®". Econyl.com. Retrieved March 12, 2026.
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