Draft:Room Essentials

Room Essentials is a furniture brand created by Target in 2003 as an affordable option of furniture.[1] The brand makes different types of furniture and…

Room Essentials is a furniture brand created by Target in 2003 as an affordable option of furniture.[1] The brand makes different types of furniture and home decor. Room Essentials offers different types of Bedding, Lamps, Frames, and decorative tabletop decor.[2]

Room Essentials
Product typeFurniture, Home Decor
OwnerTarget Brands
Produced byTarget
CountryUnited States
Introduced2003
Related brandsThreshold, Project 62, Brightroom
MarketsTarget
Websitetarget.com

History

Room Essentials was created by Target in 2003 and is under the Target brands category. It is targeted towards college students and first-time apartment renters as a budget friendly option for furniture and home decor.[3] Room Essentials main decor is modern and minimalistic. Items from Room Essentials are stylish and functional.[4]

Refrences

  1. ^ https://www.startribune.com/target-private-label-owned-private-brands-minneapolis-good-gather-cat-jack-easter-all-in-motion/600265916
  2. ^ https://bpando.org/2015/04/06/branding-room-essentials/
  3. ^ https://www.heraldnews.com/story/news/2018/06/07/target-launching-design-focused-home/12037506007/
  4. ^ https://wearecollins.com/case-studies/roomessentials/

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