Draft:Peter Mallouk

Submission declined on 28 July 2026 by Sulfurboy (talk). This draft's references do not show that the person meets Wikipedia's criteria for inclusion for people. The draft requires multiple published secondary sources that: provide significant coverage: discuss the person in detail, not brief mentions or interviews lacking independent analysis; are reliable: from reputable outlets with editorial oversight; are independent: not connected to the person, such as interviews, press releases, the subject's own website, or sponsored content. Please add references that meet all three of these criteria. If none exist, the subject is not yet suitable for Wikipedia. If you would like to continue working on the submission, click on the "Edit" tab at the top of the window. If you have not resolved the issues listed above, your draft will be declined again and potentially deleted. If you need extra help, please ask us a question at the AfC Help Desk or get live help from experienced editors. Please do not remove reviewer comments or this notice until the submission is accepted. Where to get help If you need help editing or submitting your draft, please ask us a question at the AfC Help Desk or get live help from experienced editors. These venues are only for help with editing and the submission process, not to get reviews. If you need feedback on your draft, or if the review is taking a lot of time, you can try asking for help on the talk page of a relevant WikiProject. Some WikiProjects are more active than others so a speedy reply is not guaranteed. How to improve a draft Wikipedia:Contributing to Wikipedia – a basic overview on how to edit Wikipedia. Help:Wikitext – how to use the markup Help:Referencing for beginners – how to include references Wikipedia:Article development – how to develop your article Wikipedia:Writing better articles – how to improve your article Wikipedia:Verifiability – make sure your article includes reliable third-party sources You can also browse Wikipedia:Featured articles and Wikipedia:Good articles to find examples of Wikipedia's best writing on topics similar to your proposed article. Improving your odds of a speedy review To improve your odds of a faster review, tag your draft with relevant WikiProject tags using the button below. This will let reviewers know a new draft has been submitted in their area of interest. For instance, if you wrote about a female astronomer, you would want to add the Biography, Astronomy, and Women scientists tags. Add tags to your draft Editor resources Easy tools: Citation bot (help) | Advanced: Fix bare URLs Declined by Sulfurboy 23 days ago. Last edited by Sulfurboy 23 days ago. Reviewer: Inform author. Resubmit Please note that if the issues are not fixed, the draft will be declined again.

• Comment: Nothing here to substantiate a standalone article. I would recommend adding applicable details about him to the company page. Sulfurboy (talk) 23:10, 28 July 2026 (UTC)

Peter Mallouk is an American financial adviser, businessman, author, and sports-franchise investor. He is the president and chief executive officer of Creative Planning, a wealth-management firm headquartered in Overland Park, Kansas, and is its majority owner.^[1][2] Mallouk took over Creative Planning in 2004, when the firm served several dozen clients. It reported approximately $700 billion in assets under management or advisement as of December 31, 2025.^[2][1] Forbes estimated his net worth at $16.1 billion in July 2026.^[3]

Mallouk owns more than 80 percent of the equity in Sporting Kansas City, although the Illig family retained control of the club after the transaction that increased his stake.^[4] He and his wife, Veronica Mallouk, are minority owners of the Kansas City Royals.^[5] Mallouk has written four books about personal finance and investing, two of them with Tony Robbins.^[2]

Mallouk was raised in Kansas. His parents were immigrants from Egypt; his father was a physician and his mother was a teacher.^[2][5] While attending the University of Kansas, he operated a chain of record stores.^[2]

Mallouk graduated from the University of Kansas in 1993 with four undergraduate majors, including business administration and economics. In 1996, he earned both a Juris Doctor and a Master of Business Administration from the university.^[6][5]

After completing graduate school, Mallouk worked as an estate-planning attorney, advising physicians and clients referred by financial advisers on wills and trusts.^[2] He took over Creative Planning in 2004 from one of the financial advisers for whom he had performed legal work. At the time, the firm's clients numbered in the dozens and it managed less than $100 million.^[2][7]

The firm's model combined investment management with financial, tax, estate, and legal planning. Creative Planning initially expanded primarily through organic growth and made its first significant acquisition in 2019.^[2][5] In 2020, private-equity firm General Atlantic acquired a minority interest in Creative Planning, while Mallouk retained control of more than 80 percent of its equity.^[5]

In 2023, Creative Planning acquired Goldman Sachs' Personal Financial Management business, which had approximately $29 billion in assets and several hundred advisers.^[5][7] In September 2024, TPG Inc. acquired a substantial minority interest in Creative Planning.^[8] Bloomberg News reported that the transaction valued the company at $16 billion, including debt, and that Mallouk remained its majority owner.^[2] Creative Planning reported approximately $700 billion in assets under management or advisement at the end of 2025.^[1]

In September 2018, the U.S. Securities and Exchange Commission announced settlements with Creative Planning and Mallouk. The SEC found that the firm had disseminated prohibited client testimonials in radio advertisements, had not adequately monitored live and prerecorded advertisements, and had not retained copies of all the advertisements as required by its policies. The agency also found that Mallouk had failed to report securities holdings and transactions in three brokerage accounts maintained for the benefit of his family and over which he exercised control.^[9][10]

Without admitting or denying the SEC's findings, Creative Planning consented to a censure, a cease-and-desist order, and a civil penalty of $200,000. Mallouk consented to a cease-and-desist order and a civil penalty of $50,000.^[10]

In 2019, Mallouk and his wife, Veronica, joined the Kansas City Royals' ownership group as minority investors.^[5]

Mallouk acquired an initial interest in Sporting Kansas City in 2022. A transaction that closed in December 2025 increased his holding to more than 80 percent of the club's equity and valued the franchise at $700 million. Despite Mallouk's majority equity position, the Illig family retained control of the club, and Cliff Illig continued as its governor on the Major League Soccer board.^[4]

• Mallouk, Peter (2014). The 5 Mistakes Every Investor Makes and How to Avoid Them: Getting Investing Right. John Wiley & Sons. ISBN 9781118929001.
• Robbins, Tony; Mallouk, Peter (2017). Unshakeable: Your Financial Freedom Playbook. Simon & Schuster. ISBN 9781501164583.
• Mallouk, Peter; Robbins, Tony (2020). The Path: Accelerating Your Journey to Financial Freedom. Post Hill Press. ISBN 9781642937015.
• Mallouk, Peter (2026) [2023]. Money, Simplified. John Wiley & Sons. ISBN 9781394383283.

Mallouk is a founder, executive-board member, and former chair of the Kansas City Children's Assistance Network, known as KC CAN!, an organization supporting children in the Kansas City area. He also founded Pathway Financial Education, which provides financial education to teenagers, adults, and business owners in under-resourced communities.^[6]

Mallouk is married to Veronica Mallouk. They have three children.^[2][5]

• Official website