Draft:Paved
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Submission declined on 28 January 2026 by AllWeKnowOfHeaven (talk).
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|  |
| Type | Private |
|---|---|
| Industry | Advertising technology |
| Founded | 2016 |
| Founder | John McLaughlin |
| Headquarters | New York City, United States |
| Products | Newsletter advertising platform |
| Parent | Redbrick |
Paved is an adtech marketing platform for buying and selling ad placements in email newsletters.
Founded in 2016, the platform connects advertisers with newsletter publishers and provides tools for managing sponsorships and native advertising campaigns.[1]
History
Paved was founded in 2016 by John McLaughlin in New York City.[2] The company was established to support sponsorship transactions in email newsletters, a format that gained wider adoption among publishers and advertisers in the 2010s-2020s.[3]
In March 2025, Paved was acquired by Redbrick, a Canadian technology company that owns and operates a portfolio of digital businesses.[4]
Products and services
Paved operates a marketplace that enables advertisers to purchase ad placements in email newsletters.[5] The company also offers a native CPC advertising network for email newsletters.[6][7]
See also
References
- ^ "Redbrick acquires premium newsletter advertising platform Paved". Demand Gen Report. 11 March 2025. Retrieved 2026-01-23.
- ^ "John McLaughlin – Speaker". Media-Led Growth Summit. 11 December 2025. Retrieved 27 January 2026.
- ^ "This investment firm is acquiring a newsletter ad platform to build email's answer to Taboola and Outbrain". AdExchanger. 11 March 2025. Retrieved 2026-01-23.
- ^ "Redbrick acquires New York-based newsletter advertising platform Paved". BetaKit. 11 March 2025. Retrieved 2026-01-23.
- ^ Barwick, Ryan (14 March 2025). "Newsletters continue to take off—and so do their ad tools". Marketing Brew. Retrieved 27 January 2026.
- ^ "US12131353B2 - Dynamic advertisement for email newsletter". Google Patents. Retrieved 2026-01-23.
- ^ "Ad Network FAQs for Advertisers". Paved Knowledge Base. Retrieved 2026-01-23.
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