Draft:Parentaly
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Parentaly is a U.S.-based company offering a structured parental leave program that helps organizations maintain business continuity and talent stability when employees take extended leave. The company partners with employers to operationalize parental leave through pre-leave coverage planning, manager enablement, and return-to-work execution. Parentaly was founded in 2019 and is headquartered in Minnesota.
History
Parentaly was founded in 2019 by Allison Whalen, following her experience returning from parental leave and encountering challenges related to team continuity and career progression.[1]
Whalen holds an MBA from the Wharton School of the University of Pennsylvania and previously led the enterprise sales team at Managed by Q, which was later acquired by WeWork.[1]
In April 2022, Parentaly raised $1.4 million in seed funding.[2]
In 2023, Whalen was named to the Twin Cities Business Journal’s 40 Under 40 list for her leadership and work building Parentaly.[3]
Services
Parentaly provides structured programming designed to help employers plan for and manage parental leave transitions. Services include:
- Guidance through parental leave from parental leave experts, covering pre-leave planning, during-leave check-ins, and post-leave re-onboarding
- Manager enablement and training focused on leave planning, transition management, and team continuity
- The Parentaly Toolkit, a set of planning templates and structured resources for expecting employees and their managers[4]
Parentaly works with multinational employers across industries.
Advisory board
In 2025, Parentaly established an advisory board composed of former and current senior human resources executives.[5] Members include:
- Suzan Morno-Wade, former Chief Human Resources Officer at Xerox
- Michael Fraccaro, former Chief People Officer at Mastercard
- Bevin Desmond, former Chief Human Resources Officer at Morningstar
- Kim Sullivan, Chief Human Resources Officer at Proofpoint
- Susan Podlogar, former Chief Human Resources Officer at MetLife
- Tiffany Stevenson, former Chief People Officer at WeightWatchers
- Brad Warga, Partner at Heidrick & Struggles
- Kevin Curry, former executive at Alight Solutions
Research
In 2024, Parentaly partnered with Edge Research to conduct a large-scale study on the parental leave experience. Nearly 3,000 parents who had taken parental leave within the previous three years participated in the survey. The study examined return-to-work planning, career disruption, and the role of managerial support in shaping parental leave outcomes. Key findings included:
- 94% of women reported that they consider a company’s parental leave policy when making employment decisions
- 68% identified career progression as their top concern when taking leave
- Three out of four new mothers reported considering leaving their employer following parental leave
- 52% reported that parental leaves resulted in team burnout
- Employees with effective managers were 2.5 times more likely to report a positive leave experience, while 71% reported lacking structured re-onboarding support
The research received media coverage in Fast Company, Motherly, and The Baltimore Sun.[6][7][8]
Media coverage
Parentaly has been featured in national and business publications covering workplace policy and parental leave practices. The Wall Street Journal cited Parentaly in an article examining the challenges employees face when returning to work after parental leave.[9] CNBC included Parentaly in a feature on female founders addressing workforce gender gaps.[10] Chicago Inno published a profile on Allison Whalen and Parentaly’s early growth.[11] Whalen has also been quoted or featured in TIME/Charter, Forbes, HR Brew, and Quartz in discussions related to caregiver support and workplace performance practices.[12][13][14][15]
See also
References
- ^ a b "Paid family leave is the hottest employee benefit". Fortune. Retrieved 2026-02-13.
- ^ "Hopkins entrepreneur helps large companies like Best Buy, Zoom with parental leave". Star Tribune. Retrieved 2026-02-13.
- ^ "2023 40 Under 40: Allison Whalen, Parentaly". Twin Cities Business Journal. Retrieved 2026-02-13.
- ^ "What We Do". Parentaly. Retrieved 2026-02-13.
- ^ "Parentaly taps CHRO advisory board". HR Brew. Retrieved 2026-02-13.
- ^ "This is the top concern for the majority of women who take parental leave". Fast Company. Retrieved 2026-02-13.
- ^ "Back to work after parental leave survey". Motherly. Retrieved 2026-02-13.
- ^ "Taking maternity leave shouldn't be a career killer (guest commentary)". The Baltimore Sun. Retrieved 2026-02-13.
- ^ "Returning to work after parental leave can be stressful". The Wall Street Journal. Retrieved 2026-02-13.
- ^ "These female founders are closing the gap for women in the workforce". CNBC. Retrieved 2026-02-13.
- ^ "Parentaly parental-leave benefits (profile)". Chicago Inno. Retrieved 2026-02-13.
- ^ "Fix performance reviews for caregivers". TIME/Charter. Retrieved 2026-02-13.
- ^ "Trump mulls $5,000 baby bonus; would it offset cost of raising a child?". Forbes. Retrieved 2026-02-13.
- ^ "HR parental leave of absence management". HR Brew. Retrieved 2026-02-13.
- ^ "To attract parents back to the workforce, companies are…". Quartz. Retrieved 2026-02-13.
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