Draft:Objective Platform

Submission declined on 4 January 2026 by Somepinkdude (talk). This draft's references do not show that the subject meets Wikipedia's criteria for inclusion for organizations and companies. The draft requires multiple published secondary sources that: provide significant coverage: discuss the subject in detail, excluding routine coverage like product launches, staff appointments, or financial reports and listings in databases or listicles; are reliable: from reputable outlets with editorial oversight; are independent: not connected to the subject, such as press releases, the subject's own website, or sponsored content. Please add references that meet all three of these criteria. If none exist, the subject is not yet suitable for Wikipedia. If you would like to continue working on the submission, click on the "Edit" tab at the top of the window. If you have not resolved the issues listed above, your draft will be declined again and potentially deleted. If you need extra help, please ask us a question at the AfC Help Desk or get live help from experienced editors. Please do not remove reviewer comments or this notice until the submission is accepted. Where to get help If you need help editing or submitting your draft, please ask us a question at the AfC Help Desk or get live help from experienced editors. These venues are only for help with editing and the submission process, not to get reviews. If you need feedback on your draft, or if the review is taking a lot of time, you can try asking for help on the talk page of a relevant WikiProject. Some WikiProjects are more active than others so a speedy reply is not guaranteed. How to improve a draft Wikipedia:Contributing to Wikipedia – a basic overview on how to edit Wikipedia. Help:Wikitext – how to use the markup Help:Referencing for beginners – how to include references Wikipedia:Article development – how to develop your article Wikipedia:Writing better articles – how to improve your article Wikipedia:Verifiability – make sure your article includes reliable third-party sources You can also browse Wikipedia:Featured articles and Wikipedia:Good articles to find examples of Wikipedia's best writing on topics similar to your proposed article. Improving your odds of a speedy review To improve your odds of a faster review, tag your draft with relevant WikiProject tags using the button below. This will let reviewers know a new draft has been submitted in their area of interest. For instance, if you wrote about a female astronomer, you would want to add the Biography, Astronomy, and Women scientists tags. Add tags to your draft Editor resources Easy tools: Citation bot (help) | Advanced: Fix bare URLs Declined by Somepinkdude 7 months ago. Last edited by OpalYosutebito 2 months ago. Reviewer: Inform author. Resubmit Please note that if the issues are not fixed, the draft will be declined again.

Submission declined on 27 October 2025 by Mgp28 (talk). This draft's references do not show that the subject meets Wikipedia's criteria for inclusion for organizations and companies. The draft requires multiple published secondary sources that: provide significant coverage: discuss the subject in detail, excluding routine coverage like product launches, staff appointments, or financial reports and listings in databases or listicles; are reliable: from reputable outlets with editorial oversight; are independent: not connected to the subject, such as press releases, the subject's own website, or sponsored content. Please add references that meet all three of these criteria. If none exist, the subject is not yet suitable for Wikipedia. Declined by Mgp28 9 months ago.

Submission declined on 28 August 2025 by Pythoncoder (talk). This draft appears to contain text generated by a large language model (such as ChatGPT). You cannot use LLMs to generate article content. LLM-generated pages with certain obvious signs of being machine generated may be deleted without notice. Instead, only summarize in your own words a range of independent, reliable, published sources that discuss the subject. See the advice page on large language models for more information. Declined by Pythoncoder 11 months ago.

Submission declined on 29 July 2025 by Pythoncoder (talk). This draft reads like an advertisement. Wikipedia is an encyclopedia, not a platform for promotion or marketing. Drafts that are exclusively promotional may be deleted without notice. Wikipedia articles must be written neutrally in a formal, impersonal, and dispassionate way. They should not read like a blog post, advertisement, or fan page. Rewrite the draft to remove: promotional language: see Words to watch; personal commentary: opinions or direct addresses to the reader; informal language. Instead, only summarize in your own words a range of independent, reliable, published sources that discuss the subject. If you have a conflict of interest (e.g. you are the subject, an employee, or a relative) or are being paid to edit, you must disclose this to comply with Wikipedia's Terms of Use. Declined by Pythoncoder 12 months ago.

• Comment: Does not have sufficient coverage to indicate notability. The first and last sources have the most coverage but neither is independent. https://www.emerce.nl/wire/newion-heeft-investeringsronde-afgerond-2-miljoen-objective-platform ends with a statement that apparently translates as "This article is a submitted post and falls outside the responsibility of the editors" and the byline for https://www.adweek.com/adweek-wire/vidmob-and-objective-platform-announce-partnership/ is a communications agency. As stated at WP:ORGCRIT, we need "significant coverage in multiple reliable secondary sources that are independent of the subject" Mgp28 (talk) 18:47, 27 October 2025 (UTC)

• Comment: In accordance with the Wikimedia Foundation's Terms of Use, I disclose that I have been paid by my employer for my contributions to this article. NeutralMMMUser (talk) 13:45, 28 August 2025 (UTC)

• Comment: In accordance with the Wikimedia Foundation's Terms of Use, I disclose that I have been paid by my employer for my contributions to this article. NeutralMMMUser (talk) 15:17, 29 July 2025 (UTC)

Objective Platform is a software company based in Amsterdam, Netherlands,^[1] that develops marketing mix modeling (MMM) technology. It provides software-as-a-service tools designed to measure the impact of media investments.^[2][3][4]

Objective Platform was founded in 2014 as Objective Partners by Willem van der Weide and André Merkus.^[5][1] The company began as a consultancy before shifting to a software model. In 2020, it raised €2 million in funding from Dutch venture capital firm Newion and other investors.^[6][7][8] In 2024, Melle Staelenberg was appointed chief executive officer.^[9][10]

The company develops MMM software that evaluates how marketing investments perform across different channels.^[11] Reported applications include sponsorship measurement projects for media companies.^[12]

In 2021, Objective Platform was listed in Forrester Research’s Now Tech: Marketing Measurement & Optimization Solutions report.^[13] In 2023, Marketing Tribune reported that the company joined a national benchmark project led by Mark Stronger.^[14][15] In 2025, it received a MarTech Breakthrough Award for “Best Marketing Attribution Solution.”^[16]

In 2025, Objective Platform announced a partnership with creative data platform Vidmob^[17] to integrate creative performance data with its MMM software.^[18][19]

Official website