Draft:My Mario

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My Mario is a series of products themed around the Super Mario franchise, that targets young children. The products were first announced and released in Japan, on August, 26th 2025, and selected products will be released overseas in February, 19th 2026.

Such products include toys, apparel, books, and even interactive software, which includes a game titled Hello, Mario. The product line expanded in November 2025, to feature Yoshi themed products.

My Mario features products that are targeted for both young children and their families, such products include toys, clothing, tableware, and digital content.

Hello, Mario is a free application released for the Nintendo Switch, iOS, and Android devices, on August 26th 2025. In the app, players can interact with Mario in many ways, such as stretching his facial features, similar to the title screen from Super Mario 64. A version feature Yoshi, titled Hello, Yoshi was released in November 2025, where different colored Yoshis are shown.

In order to encourage children to take a break, Mario will become sleepy, and the player must restart the app if they want to continue playing.

A series of one-minute stop-motion shorts titled, It's Me, Mario! were released on Nintendo's social media accounts, with the first three being released on the launch of My Mario. The shorts follow Mario, who engages in various activities along with his friends.

The following is the list of episodes in the series.

• Mario's Mustache
• Top Hat
• Shell Games
• Making Melodies
• Hide and Seek

The My Mario line also has a series of board books that was first launched in 2025. The books were published by Shogakukan in Japan, and Random House in North America.^[1]

• Hello, Mario
• It's Yoshi
• Mitsukete Mario

Various toys released in the My Mario brand include plush toys, rattles, teethers, and even a play mat.

My Mario has made collaborations with toy companies, to help promote the brand in North America. These include Fisher-Price's Little People^[2], and Tomy's Tomy Toomies^[3].

• https://www.nintendo.com/us/my-mario/

  https://www.nintendo.com/jp/my-mario/