Draft:Monarch Money
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Submission declined on 4 December 2025 by Fancy Refrigerator (talk). This draft's references do not show that the subject meets Wikipedia's criteria for inclusion for organizations and companies. The draft requires multiple published secondary sources that:
Declined by Fancy Refrigerator 8 months ago.
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Comment: In accordance with the Wikimedia Foundation's Terms of Use, I disclose that I have been paid by my employer for my contributions to this article. Eric.Recker (talk) 20:25, 4 December 2025 (UTC)
Overview
Monarch (formerly Monarch Money) is an American personal finance software company that develops a subscription-based budgeting and financial planning application. Founded in 2018 and headquartered in San Francisco, California, the company offers its platform on web, iOS, and Android devices. [1] [2]
History
Founding and early development
Monarch was co-founded by Val Agostino, Jon Sutherland, and Ozzie Osman.[1][2] Agostino, who serves as CEO, was the first product manager on the original team that built Mint.com, the personal finance platform acquired by Intuit in 2009.[1] The founding team sought to create a personal finance tool focused on long-term financial planning rather than just transaction tracking.[1] The company launched publicly in January 2021 after a period of private beta testing.[1] Unlike many competitors that relied on advertising revenue or selling user data, Monarch adopted a subscription-based business model from inception. Co-founder Agostino stated that the subscription approach was chosen to align the company's interests with those of its users.[1]
Growth following Mint shutdown
Monarch experienced significant growth in late 2023 following Intuit's announcement that it would discontinue Mint, which had been one of the most widely used free budgeting applications in the United States.[2] On November 1, 2023 - the day after Intuit's announcement, Monarch recorded its largest single day of new user registrations since launch.[2] The company reported that sign-up rates initially doubled, then increased to ten times the normal rate, and by the end of the day had reached twenty times the typical daily volume.[2][3] Industry analysts noted Monarch as a leading destination for users seeking alternatives to Mint, alongside other platforms such as Copilot and Simplifi.[3]
Funding
In July 2021, Monarch announced a seed funding round of $4.8 million led by Accel, with participation from SignalFire. This brought the company's total funding at that time to $5.5 million since its 2019 incorporation.[1] The investment attracted attention due to Accel's involvement and the founding team's connection to Mint.[2] In May 2025, Monarch announced a $75 million Series B financing round at a valuation of approximately $850 million.[4] [5] The round was co-led by FPV Ventures and Forerunner Ventures, with participation from existing investors Menlo Ventures, Accel, SignalFire, and Clocktower Ventures.[4]
The funding represented one of the larger consumer fintech rounds of 2025.[5]
Product
Monarch offers a subscription-based platform that includes budgeting tools, investment tracking, and financial planning features.[1] [6] The application connects to financial institutions through data aggregation services including Plaid, MX, and Finicity.[6] The platform supports account sharing for couples and households.
The service operates on a paid subscription model, with pricing at $14.99 per month or $99.99 annually.[6] The company does not display advertisements or sell user financial data.[1]
Awards & Recognition
Monarch has received several awards and positive evaluations from financial publications and industry groups, reflecting its impact as a personal finance tool:
- Similarweb (2025): Fastest-growing company in the Personal Finance category.[7]
- FinTech Breakthrough Awards (2025): Best Personal Finance Platform.[8]
External links
References
- ^ a b c d e f g h i "Mint's first PM raises millions for Monarch, an Accel-backed money management platform". TechCrunch.
- ^ a b c d e f "Personal finance app Monarch sees bump in users following Intuit's news it is closing Mint". TechCrunch.
- ^ a b "Why last week felt like 2021 in fintech".
- ^ a b "Monarch Money Raises $75 Million to Grow Financial Wellness Platform".
- ^ a b "Monarch reignites consumer fintech (TWIF 5/24)".
- ^ a b c "The best budgeting apps for 2026".
- ^ "Similarweb's 2025 Digital 100 Ranking Celebrates Big Winners and Fast Growth".
- ^ "FinTech Breakthrough Announces 2025 Award Winners".
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