Draft:Macmillan Learning

Submission declined on 25 June 2026 by Avgeekamfot (talk). This draft is not adequately supported by reliable sources. Wikipedia's verifiability policy requires that all content be supported by reliable sources. Reliable sources include: reputable newspapers, magazines, academic journals, and books from respected publishers. Unacceptable sources include: personal blogs, social media, predatory publishers, most tabloids, and websites where anyone can contribute. Replace any unreliable sources with high-quality sources. If you cannot find a reliable source for the material, it should be removed. If you would like to continue working on the submission, click on the "Edit" tab at the top of the window. If you have not resolved the issues listed above, your draft will be declined again and potentially deleted. If you need extra help, please ask us a question at the AfC Help Desk or get live help from experienced editors. Please do not remove reviewer comments or this notice until the submission is accepted. Where to get help If you need help editing or submitting your draft, please ask us a question at the AfC Help Desk or get live help from experienced editors. These venues are only for help with editing and the submission process, not to get reviews. If you need feedback on your draft, or if the review is taking a lot of time, you can try asking for help on the talk page of a relevant WikiProject. Some WikiProjects are more active than others so a speedy reply is not guaranteed. How to improve a draft Wikipedia:Contributing to Wikipedia – a basic overview on how to edit Wikipedia. Help:Wikitext – how to use the markup Help:Referencing for beginners – how to include references Wikipedia:Article development – how to develop your article Wikipedia:Writing better articles – how to improve your article Wikipedia:Verifiability – make sure your article includes reliable third-party sources You can also browse Wikipedia:Featured articles and Wikipedia:Good articles to find examples of Wikipedia's best writing on topics similar to your proposed article. Improving your odds of a speedy review To improve your odds of a faster review, tag your draft with relevant WikiProject tags using the button below. This will let reviewers know a new draft has been submitted in their area of interest. For instance, if you wrote about a female astronomer, you would want to add the Biography, Astronomy, and Women scientists tags. Add tags to your draft Editor resources Easy tools: Citation bot (help) | Advanced: Fix bare URLs Declined by Avgeekamfot 51 days ago. Last edited by Marisa.Bluestone Macmillan 50 days ago. Reviewer: Inform author. Resubmit Please note that if the issues are not fixed, the draft will be declined again.

Submission declined on 11 June 2026 by CopyleftEverything (talk). This draft reads like an advertisement. Wikipedia is an encyclopedia, not a platform for promotion or marketing. Drafts that are exclusively promotional may be deleted without notice. Wikipedia articles must be written neutrally in a formal, impersonal, and dispassionate way. They should not read like a blog post, advertisement, or fan page. Rewrite the draft to remove: promotional language: see Words to watch; personal commentary: opinions or direct addresses to the reader; informal language. Instead, only summarize in your own words a range of independent, reliable, published sources that discuss the subject. If you have a conflict of interest (e.g. you are the subject, an employee, or a relative) or are being paid to edit, you must disclose this to comply with Wikipedia's Terms of Use. This draft is not adequately supported by reliable sources. Wikipedia's verifiability policy requires that all content be supported by reliable sources. Reliable sources include: reputable newspapers, magazines, academic journals, and books from respected publishers. Unacceptable sources include: personal blogs, social media, predatory publishers, most tabloids, and websites where anyone can contribute. Replace any unreliable sources with high-quality sources. If you cannot find a reliable source for the material, it should be removed. Declined by CopyleftEverything 2 months ago.

• Comment: This draft appears to be AI-generated and. Please ensure that all content complies with Wikipedia's sourcing and neutrality guidelines.

• Comment: This draft appears to be AI-generated and. Please ensure that all content complies with Wikipedia's sourcing and neutrality guidelines.

• Comment: 1. Please remove the many press release & primary sources for any substantial claims (not uncontroversial WP:ABOUTSELF). 2. Tone is entirely laudatory. Read WP:NPOV and rewrite in a neutral voice. CopyleftEverything (talk) 03:15, 11 June 2026 (UTC)

• Comment: In accordance with the Wikimedia Foundation's Terms of Use, I disclose that I have been paid by my employer for my contributions to this article. Tyler.a.kern (talk) 14:09, 19 February 2026 (UTC)

• Comment: This draft appears to be AI-generated and. Please ensure that all content complies with Wikipedia's sourcing and neutrality guidelines.

Macmillan Learning is a privately held digital learning company headquartered in New York City. It operates as the educational publishing business of the Holtzbrinck Publishing Group, a German media company based in Stuttgart.^[1] The company develops textbooks, digital courseware, and classroom engagement tools for higher education and high school courses.^[2] Its products include Achieve^[3], a digital learning platform, and iClicker^[4], a classroom response system. A high school division, Bedford, Freeman, and Worth Publishers (BFW), produces materials for Advanced Placement and on-level courses.^[5]

Macmillan Learning is a privately held education publishing and educational technology company headquartered in New York City. It operates as the education business of Holtzbrinck Publishing Group, founded in Stuttgart in 1948.^[1]

The publishing lineage that became Macmillan Learning traces through the broader Macmillan Publishers history to the firm founded by brothers Daniel and Alexander Macmillan in Cambridge, England, in 1843.^[6]

In 2015, Macmillan combined Macmillan Higher Education and Macmillan New Ventures into a single unit, Macmillan Learning, effective January 1, 2016.^[7] The combined entity brought together the traditional publishing imprints, Bedford/St. Martin's, W.H. Freeman, and Worth Publishers, with a portfolio of edtech acquisitions including Sapling Learning, Hayden-McNeil, iClicker, Late Nite Labs, and Skyfactor.^[8]

W.H. Freeman and Company was founded in 1946 by William H. Freeman, a former salesman and editor at Macmillan Publishing. The company's first publication was General Chemistry by Nobel laureate Linus Pauling, which appeared in 1947. W.H. Freeman was acquired by Scientific American Inc. in 1964; Holtzbrinck acquired Scientific American in 1986, bringing W.H. Freeman into what would become the Macmillan Learning lineage.

Bedford/St. Martin's was founded in 1981 by Charles Christensen and Joan Feinberg as Bedford Books, an imprint of St. Martin's Press. The imprint developed a focus on college writing and composition textbooks, including Diana Hacker's handbooks.

In 2012, Macmillan New Ventures acquired Sapling Learning, an online homework and assessment platform focused on science, economics, and other STEM disciplines.^[9]

In 2008, the company acquired Hayden-McNeil Publishing, a custom publishing company specializing in course-specific laboratory and instructional materials. ^[10]

The education publishing industry has broadly shifted from traditional print textbooks toward digital platforms and student-success tools, a transition reflected in Macmillan Learning's product development .^[2]

Macmillan Learning began developing Achieve, a digital courseware platform, in 2017. An initial version, Achieve Read & Practice, was released in 2018.^[11] The full platform launched commercially in fall 2020 after four years of testing with instructors and students.^[12] Prior to its commercial launch, Achieve received a "Research-Based Design" product certification from Digital Promise, a nonprofit educational technology organization. ^[13]

In 2025, NPR quoted Macmillan Learning chief product officer Tim Flem describing Achieve’s AI tutor as a tool intended to support students through open-ended, Socratic-style questioning rather than direct answers.^[14]

Macmillan Learning has published research and testing data related to Achieve. In January 2020, Inside Higher Ed reported that Macmillan Learning had published detailed testing data on early iterations of the platform, including a spring 2019 pilot involving 40 instructors across biology, calculus, chemistry, composition, and economics courses. ^[11] In 2025, Inside Higher Ed reported on Macmillan Learning’s embedded AI tutor in Achieve, citing company-published data on student and instructor use.^[15]

Macmillan acquired iClicker in 2005. iClicker originated at the University of Illinois, where it was developed by physics faculty and researchers involved in introductory physics instruction. iClicker is a classroom response system that enables instructors to conduct real-time polling, quizzes, and attendance tracking.^[4]

The company's high school division, Bedford, Freeman, and Worth Publishers (BFW), develops course materials for Advanced Placement and on-level high school courses.^[16]

In March 2022, Susan Winslow was named CEO of Macmillan Learning. Publishers Weekly reported that she was the first woman to lead the Holtzbrinck-owned educational publisher. Winslow had joined Macmillan Learning in 2007 as a general manager and had been a part of the company's senior leadership since 2015. She had served as president beginning in September 2020 before her promotion to CEO.^[17]

Macmillan Learning has participated in higher education publishing initiatives related to digital course materials and affordability. In 2019, Forbes reported that Macmillan Learning and Barnes & Noble Education expanded an inclusive access partnership to provide digital course materials to students.^[18]

• In 2020, Macmillan Learning became the first higher education learning tool to earn Digital Promise's "Research-Based Design" product certification for Achieve. ^[19]
• In 2020, Macmillan Learning won the Accessible Books Consortium’s International Excellence Award for Accessible Publishing in the publisher category.^[20]