Draft:MTrip
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Comment: Many of the sources are dead links (possibly hallucinated by a large language model, or simply just very old) and the remaining ones that work are from 10-15 years ago. Aesurias (talk) 21:38, 3 November 2025 (UTC)
- Comment: In accordance with the Wikimedia Foundation's Terms of Use, I disclose that I have been paid by my employer for my contributions to this article. Fred160171 (talk) 19:57, 3 November 2025 (UTC)
 | This is a draft article. It is a work in progress open to editing by anyone. Please ensure core content policies are met before publishing it as a live Wikipedia article. Find sources: Google (books · news · scholar · free images · WP refs) · FENS · JSTOR · TWL Last edited by Fred160171 (talk | contribs) 2 months ago. (Update)
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| Type | Private |
|---|---|
| Industry | Travel technology |
| Founded | 2009 |
| Founder | Frédéric de Pardieu |
| Headquarters | Montreal, Quebec, Canada |
Area served | Worldwide |
| Products | White-label mobile applications, itinerary builder, travel document delivery |
| Parent | Digitrips Group |
| Website | mtrip |
mTrip is a Canadian travel technology company headquartered in Montreal, Quebec, Canada. Founded in 2009, the company initially developed consumer travel guide applications for mobile devices before transitioning to a business-to-business platform providing white-label mobile applications and itinerary management tools to travel agencies, tour operators, and travel management companies.
History
mTrip was founded in 2009 by Frédéric de Pardieu in Montreal, Canada. The company's early products were consumer-facing travel guide applications for iOS devices, featuring augmented reality capabilities that allowed users to explore destinations through their smartphone camera.[1]
By 2011, mTrip's travel applications had attracted coverage from North American media as a mobile alternative to traditional travel guides.[2]
In 2012, mTrip received a Webby Award in the Travel category for handheld devices.[3]
In 2014, mTrip was selected as a Phocuswright Innovator at the Phocuswright Conference, an industry recognition awarded to travel technology companies.[4]
Beginning in 2014, mTrip shifted its commercial focus from consumer applications to business-to-business services, providing white-label mobile applications to travel agencies and tour operators. Radius Travel, a corporate travel management network, selected mTrip to develop mobile app services for its corporate clients.[5]
In 2018, mTrip was acquired by MisterFly, a French online travel group that subsequently rebranded as Digitrips Group.[6]
Platform
mTrip's platform provides travel agencies, tour operators, and travel management companies with tools to create and deliver branded travel itineraries and mobile applications. The platform includes an itinerary builder, a white-label mobile application, travel document delivery, and a duty-of-care module for corporate travel management.
The company integrates third-party travel intelligence services into its platform. mTrip partnered with Riskline to incorporate real-time travel risk alerts and location-specific advisories into client apps,[7] and with GeoSure to provide safety assessments for more than 65,000 localities worldwide to corporate travelers.[8]
In 2023, Digitrips launched an AI-powered virtual assistant built on mTrip's platform, designed to help travelers discover attractions and experiences at their destination.[9]
Awards and recognition
- Webby Award, Travel — Handheld Devices (2012)[3]
- Phocuswright Innovator (2014)[4]
References
- ^ "iPhone's mTrip app uses augmented reality". NBC News. September 2, 2010. Retrieved 2026-05-24.
- ^ "mTrip: a new way to tour". Montreal Gazette. January 12, 2011. Retrieved 2026-05-24.
- ^ a b "mTrip Travel Guides". The Webby Awards. 2012. Retrieved 2026-05-24.
- ^ a b "mTrip — Phocuswright Innovators 2014". Phocuswright. 2014. Retrieved 2026-05-24.
- ^ "Sabre overhauls GetThere, Radius Travel picks MTrip, and more". PhocusWire. Retrieved 2026-05-24.
- ^ "Montreal's mTrip merges with MisterFly". Travelweek. July 5, 2018. Retrieved 2026-05-24.
- ^ "Riskline Alerts Now Available for TMCs' mTrip Apps". Business Travel News. Retrieved 2026-05-24.
- ^ "GeoSure Now Available through mTrip Apps". Business Travel News. Retrieved 2026-05-24.
- ^ "Digitrips launches AI-powered virtual assistant by mTrip". Travolution. August 3, 2023. Retrieved 2026-05-24.
External links
Category:Software companies of Canada Category:Companies based in Montreal Category:2009 establishments in Quebec
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