Draft:Lendela

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Submission declined on 21 August 2026 by Theroadislong (talk). This draft's references do not show that the subject meets Wikipedia's criteria for inclusion for organizations and companies. The draft requires multiple published secondary sources that: provide significant coverage: discuss the subject in detail, excluding routine coverage like product launches, staff appointments, or financial reports and listings in databases or listicles; are reliable: from reputable outlets with editorial oversight; are independent: not connected to the subject, such as press releases, the subject's own website, or sponsored content. Please add references that meet all three of these criteria. If none exist, the subject is not yet suitable for Wikipedia. This draft appears to contain text generated by a large language model (such as ChatGPT). You cannot use LLMs to generate article content. LLM-generated pages with certain obvious signs of being machine generated may be deleted without notice. Instead, only summarize in your own words a range of independent, reliable, published sources that discuss the subject. See the advice page on large language models for more information. If you would like to continue working on the submission, click on the "Edit" tab at the top of the window. If you have not resolved the issues listed above, your draft will be declined again and potentially deleted. If you need extra help, please ask us a question at the AfC Help Desk or get live help from experienced editors. Please do not remove reviewer comments or this notice until the submission is accepted. Where to get help If you need help editing or submitting your draft, please ask us a question at the AfC Help Desk or get live help from experienced editors. These venues are only for help with editing and the submission process, not to get reviews. If you need feedback on your draft, or if the review is taking a lot of time, you can try asking for help on the talk page of a relevant WikiProject. Some WikiProjects are more active than others so a speedy reply is not guaranteed. How to improve a draft Wikipedia:Contributing to Wikipedia – a basic overview on how to edit Wikipedia. Help:Wikitext – how to use the markup Help:Referencing for beginners – how to include references Wikipedia:Article development – how to develop your article Wikipedia:Writing better articles – how to improve your article Wikipedia:Verifiability – make sure your article includes reliable third-party sources You can also browse Wikipedia:Featured articles and Wikipedia:Good articles to find examples of Wikipedia's best writing on topics similar to your proposed article. Improving your odds of a speedy review To improve your odds of a faster review, tag your draft with relevant WikiProject tags using the button below. This will let reviewers know a new draft has been submitted in their area of interest. For instance, if you wrote about a female astronomer, you would want to add the Biography, Astronomy, and Women scientists tags. Add tags to your draft Editor resources Easy tools: Citation bot (help) | Advanced: Fix bare URLs Declined by Theroadislong 13 hours ago. Last edited by Theroadislong 13 hours ago. Reviewer: Inform author. Resubmit Please note that if the issues are not fixed, the draft will be declined again.

Submission declined on 18 August 2026 by Sulfurboy (talk). This draft appears to contain text generated by a large language model (such as ChatGPT). You cannot use LLMs to generate article content. LLM-generated pages with certain obvious signs of being machine generated may be deleted without notice. Instead, only summarize in your own words a range of independent, reliable, published sources that discuss the subject. See the advice page on large language models for more information. Declined by Sulfurboy 3 days ago.

Lendela is a Singapore-based financial technology company that matches borrowers to partnered banks and licensed money lenders with personal, business and mortgage loans.^[1] Established in 2018, the company has since entered Hong Kong in 2019 and currently operates between the two markets.^[2]

Founded in 2018 by Nima Karimi, who had previously worked at Swedish fintechs Lendo and Zmarta,^[3] Lendela was later joined by Axel Frändén, initially coming on as Chief Marketing Officer and now serving as Deputy Chief Executive Officer.

In November 2023, Lendela secured an oversubscribed US$5 million Series A funding round led by Chocolate Ventures, featuring investors from Cocoon Capital, Phillip Private Equity and Genting Ventures, directly supporting the company's expansion plans on equitable loan options across Asia-Pacific.^[4][5]

A nationwide campaign was launched in 2024 and was built around a television commercial titled "No More Bullshit, Just Straight Answers".^[6]

2025 then marked an important milestone in the Hong Kong market, as Lendela entered a partnership with major credit bureau TransUnion to offer free credit checks on its Hong Kong platform,^[7] while also launching a mobile app on the Apple App Store and Google Play Store that same year.^[1]

Beyond announcements, Lendela has been cited in an independent consumer borrowing trend article by Channel News Asia, covering rising "buy now, pay later" usage and household debt for younger Singaporeans in 2024 and 2025,^[8] while the Singapore Business Review referenced the company on short-term financing amid tariff pressures in 2025.^[9]

Category:Financial services companies of Singapore Category:Financial services companies established in 2018 Category:2018 establishments in Singapore Category:Financial technology companies