Draft:Leadfeeder

Submission declined on 16 July 2026 by ChrysGalley (talk). This draft's references do not show that the subject meets Wikipedia's criteria for inclusion for organizations and companies. The draft requires multiple published secondary sources that: provide significant coverage: discuss the subject in detail, excluding routine coverage like product launches, staff appointments, or financial reports and listings in databases or listicles; are reliable: from reputable outlets with editorial oversight; are independent: not connected to the subject, such as press releases, the subject's own website, or sponsored content. Please add references that meet all three of these criteria. If none exist, the subject is not yet suitable for Wikipedia. If you would like to continue working on the submission, click on the "Edit" tab at the top of the window. If you have not resolved the issues listed above, your draft will be declined again and potentially deleted. If you need extra help, please ask us a question at the AfC Help Desk or get live help from experienced editors. Please do not remove reviewer comments or this notice until the submission is accepted. Where to get help If you need help editing or submitting your draft, please ask us a question at the AfC Help Desk or get live help from experienced editors. These venues are only for help with editing and the submission process, not to get reviews. If you need feedback on your draft, or if the review is taking a lot of time, you can try asking for help on the talk page of a relevant WikiProject. Some WikiProjects are more active than others so a speedy reply is not guaranteed. How to improve a draft Wikipedia:Contributing to Wikipedia – a basic overview on how to edit Wikipedia. Help:Wikitext – how to use the markup Help:Referencing for beginners – how to include references Wikipedia:Article development – how to develop your article Wikipedia:Writing better articles – how to improve your article Wikipedia:Verifiability – make sure your article includes reliable third-party sources You can also browse Wikipedia:Featured articles and Wikipedia:Good articles to find examples of Wikipedia's best writing on topics similar to your proposed article. Improving your odds of a speedy review To improve your odds of a faster review, tag your draft with relevant WikiProject tags using the button below. This will let reviewers know a new draft has been submitted in their area of interest. For instance, if you wrote about a female astronomer, you would want to add the Biography, Astronomy, and Women scientists tags. Add tags to your draft Editor resources Easy tools: Citation bot (help) | Advanced: Fix bare URLs Declined by ChrysGalley 35 days ago. Last edited by ChrysGalley 35 days ago. Reviewer: Inform author. Resubmit Please note that if the issues are not fixed, the draft will be declined again.

• Comment: Companies need to meet the corporate depth requirement of WP:NCORP, which very few can manage. In addition note the section below that on what constitute corporate trivia, and that includes funding news: this is all but one of the the nominally independent sources. ChrysGalley (talk) 09:36, 16 July 2026 (UTC)

Leadfeeder is a business-to-business software company that develops a website visitor identification and lead generation platform. Founded in 2012 in Helsinki, Finland, the software identifies the companies that visit a subscriber's website and provides associated sales and marketing data.^[1][2]

In 2022, Leadfeeder merged with the German sales intelligence company Echobot. The combined business operated under the name Dealfront from 2023 until March 2026, when the company retired the Dealfront brand and unified its products under the Leadfeeder name. The company's legal entity is Dealfront Group GmbH, headquartered in Karlsruhe, Germany, with an additional office in Helsinki.^[3][2][4]

Leadfeeder was founded in 2012 in Helsinki by Pekka Koskinen and Herkko Kiljunen, and its product was launched in 2014.^[2] The software was initially built to work alongside Google Analytics to identify the organisations visiting a website.^[1]

In April 2019, the company raised a €3.1 million Series A round led by the Dutch firm Endeit Capital, with participation from the Finnish investors Superhero Capital and Vendep Capital.^[1]

In June 2022, Leadfeeder merged with Echobot, a Karlsruhe-based sales intelligence provider founded in 2011 by Bastian Karweg. The growth-equity firm Great Hill Partners invested €180 million (reported by TechCrunch as approximately US$190 million) to combine the two companies, with a further €50 million committed for acquisitions. The merged business was headquartered in Germany.^[3][2] The combined company was rebranded as Dealfront in 2023.^[3]

In December 2024, the company secured a €30 million credit facility from AshGrove Capital to support growth.^[5] In October 2025, Kevin McIntyre was appointed chief executive officer, succeeding Bastian Karweg.^[6]

In March 2026, the company retired the Dealfront brand and unified its products under a single Leadfeeder platform. The Dealfront website was redirected to leadfeeder.com, and the legal entity Dealfront Group GmbH was retained.^[4][6]

Leadfeeder identifies the companies visiting a subscriber's website using IP address-to-company data, tracks their on-site behaviour, and provides the resulting information to sales and marketing teams.^[2] The software is installed by adding a tracking script to a website. It offers integrations with customer relationship management and marketing systems, including Salesforce, HubSpot, Pipedrive and Microsoft Dynamics 365.^[2]

As of 2026, the company states that its platform is used by more than 15,000 companies.^[6] Such usage figures are provided by the company and have not been independently audited.

Category:Software companies of Finland Category:Companies based in Helsinki Category:Software companies established in 2012 Category:CRM software companies