Draft:Kevin Chesters
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Submission declined on 20 February 2026 by Mikeycdiamond (talk).
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Submission declined on 26 January 2025 by BuySomeApples (talk). This draft's references do not show that the person meets Wikipedia's criteria for inclusion for people. The draft requires multiple published secondary sources that:
Declined by BuySomeApples 18 months ago.
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This draft's references do not show that the person meets Wikipedia's criteria for inclusion for people. The draft requires multiple published secondary sources that:
This draft reads like an advertisement. Wikipedia is an encyclopedia, not a platform for promotion or marketing. Drafts that are exclusively promotional may be deleted without notice.
Declined by Bonadea 22 months ago.Wikipedia articles must be written neutrally in a formal, impersonal, and dispassionate way. They should not read like a blog post, advertisement, or fan page. Rewrite the draft to remove:
Instead, only summarize in your own words a range of independent, reliable, published sources that discuss the subject. If you have a conflict of interest (e.g. you are the subject, an employee, or a relative) or are being paid to edit, you must disclose this to comply with Wikipedia's Terms of Use. | |
Comment: The sources are mostly primary or of questionable reliability or independence. Mikeycdiamond (talk) 19:11, 20 February 2026 (UTC)
Kevin Michael Chesters | |
|---|---|
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| Born | 16 July 1973 Stoke-on-Trent, England |
| Occupations | Advertising Executive, Strategist, speaker, author |
| Known for | Co-author of The Creative Nudge |
| Website | https://kevinchesters.com |
Kevin Michael Chesters (born 16 July 1973) is a British advertising executive and author. He has contributed regularly to UK advertising trade publications[1] and co‑authored the book The Creative Nudge (2021), published by Laurence King/Hachette.[2][3]
Career
Chesters has contributed articles to advertising trade publications[4] including Campaign and The Drum covering theme such as creativity, ethics in advertising, and industry practice. He has also been profiled and interviewed by Little Black Book,[5][6] where he discussed agency culture and strategic approaches.
Speaking
Chesters is represented by Chartwell Speakers,[7] and has delivered talks at conferences and events.[8]
He has appeared on industry podcasts,[9] such as The Uncensored CMO and The Whole Marketer, as well as interviews distributed on platforms including Spotify and YouTube.[10]
Selected Podcasts
- The Uncensored CMO (Episode 41)[11]
- The Whole Marketer (Episode 138)[12][13]
- Spotify-hosted interview (2023)
- YouTube interview: “Creativity & Strategy” (2023)[14]
Published Work
In 2021, Chesters and Mick Mahoney co‑authored The Creative Nudge published by Laurence King/Hachette. The book explores behavioral approaches to creativity in professional and everyday settings. It has been translated into Turkish[15] and Mandarin.Coverage of the book has primarily appeared in publisher listings and reader platforms.[16]
Selected articles
Selected articles by Chesters include:
- “Failing Chemistry,” Campaign (2019)[17]
- “Creativity: A Vital Life Skill in a Crisis,” Campaign (2018)[18]
- “The Truth Will Set You Free (and Hopefully Money),” Campaign (2017)[19]
- “Leveraging Brand Britain in a Post‑Covid World,” The Drum (2021)[20]
- “Why Do We Persist with Predicting?” The Drum (2020)[21]
- “Morality v Hypocrisy: Where Does Adland Draw the Line,” The Drum (2019)[22]
- “Agencies, Slimy Spivs and Yes‑Men,” Little Black Book (2019)[23]
References
- ^ "KEVIN CHESTERS CONSULTING LTD overview - Find and update company information - GOV.UK". find-and-update.company-information.service.gov.uk. Retrieved 2026-01-20.
- ^ "Kevin Chesters | Call To Action | A ...Gasp! Podcast". ...Gasp!. Retrieved 2026-01-20.
- ^ The Creative Nudge. 2021-06-08. ISBN 978-1-5294-2101-9.
- ^ Spinoff, The (2025-03-18). "The Fold: Why the golden age of advertising never really existed". The Spinoff. Retrieved 2026-01-20.
- ^ "How BT Found Its B2B North Star | LBBOnline". Archived from the original on 2023-04-01. Retrieved 2026-01-20.
- ^ "LBB's Hottest Takes of 2021 | LBBOnline". Archived from the original on 2025-08-11. Retrieved 2026-01-20.
- ^ "Kevin Chesters". Expert Keynote and Motivational Speakers | Chartwell Speakers. Retrieved 2026-01-20.
- ^ "Acclaimed international strategist Kevin Chesters to headline ACA's 'Better Together' - Advertising Council Australia". 2025-06-17. Retrieved 2026-01-20.
- ^ "Kevin Chesters says there never was a golden age of advertising - The Fold". iHeart. Retrieved 2026-01-20.
- ^ ""People are overwhelmed because they are not in control."". Creativebrief. 2025-06-10. Retrieved 2026-01-20.
- ^ "Uncensored CMO | How to be more creative - Kev Chesters". Uncensored CMO. Retrieved 2026-01-20.
- ^ "The Whole Marketer Ep138 - Creativity with guest Kevin Chesters: How Can Marketers Unlock Their Creative Potential? - The Marketing Society Podcast". podcasts.marketingsociety.com. Retrieved 2026-01-20.
- ^ Yates, Maxine (2024-12-02). "The Whole Marketer Podcast – Episode 138". The Whole Marketer. Retrieved 2026-01-20.
- ^ Williams, Francesca (2021-08-06). "Author Kevin Chesters reveals the 'nudges' we all need to unlock our creative side". Rest Less. Retrieved 2026-01-20.
- ^ Chesters, Kevin; Mahoney, Mick (2022-11-16). Yaratıcı Dokunuşlar (in Turkish). Mediacat Kitapları. ISBN 978-605-2314-73-9.
- ^ "The Creative Nudge: Simple Steps to Help You Think Diff…". Goodreads. Retrieved 2026-01-20.
- ^ "Failing chemistry". www.campaignlive.co.uk. Retrieved 2026-01-20.
- ^ "Creativity is a vital life skill in a crisis". www.campaignlive.co.uk. Retrieved 2026-01-20.
- ^ "The truth will set you free (and hopefully make you money)". www.campaignlive.co.uk. Retrieved 2026-01-20.
- ^ "Leveraging brand Britain in a post-Covid world". The Drum. Retrieved 2026-01-20.
- ^ "Kevin Chesters: why do we persist with predicting?". The Drum. Retrieved 2026-01-20.
- ^ "Morality v hypocrisy: Where does adland draw the line?". The Drum. Retrieved 2026-01-20.
- ^ "Kevin Chesters Laments Agencies Becoming "Slimy Spivs and Yes Men" | LBBOnline". Archived from the original on 2025-08-15. Retrieved 2026-01-20.
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