Draft:Kent RO Systems

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Draft:Kent RO Systems
  • Comment: See WP:SIRS and the section on corporate trivia, the sourcing is largely in that category - IPO, funding, investment plans, listings. What is required is corporate depth, see specification in the section above trivia.
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    Do not remove previous AFC logging information, which is also an LLM trait. If the line says "do not remove this line", that means that you should not remove that line. ChrysGalley (talk) 09:34, 27 April 2026 (UTC)
Kent RO Systems Ltd.
TypePrivate
IndustryConsumer electronics, Water purification, Healthcare products
Founded1999; 27 years ago (1999)
FounderDr. Mahesh Gupta
Area served
India, Bangladesh, Sri Lanka, Nepal, Kuwait, Kenya
Key people
Dr. Mahesh Gupta (Chairman and Managing Director)
ProductsWater purifiers, Air purifiers, Vacuum cleaners, Kitchen appliances, Fans
Websitewww.kent.co.in

Kent RO Systems Ltd. is an Indian manufacturer of water purifiers headquartered in Noida, Uttar Pradesh. The company was founded in 1999 by Mahesh Gupta and is known for manufacturing domestic water purification systems based on reverse osmosis technology.[1][2]

The company manufactures water purifiers, air purifiers and other home and kitchen appliances.[3] During the 2010s, business publications including Forbes India and Business Standard identified Kent among the larger companies in India's reverse osmosis water purifier market.[2][1]

History

Mahesh Gupta studied mechanical engineering at the Indian Institute of Technology Kanpur and worked at Indian Oil Corporation before starting his own business.[4]

According to The Economic Times and Business Standard, Gupta became interested in water purification after concerns about drinking water quality and the limitations of ultraviolet based purifiers available at the time.[5][1]

Kent RO Systems was founded in 1999. [1]

Reverse osmosis water purifiers were more expensive than ultraviolet-based systems during the company's early years in the domestic market .[1]

Products and technology

Kent RO Systems manufactures water purifiers based on reverse osmosis technology .[1] The company's products also use ultraviolet purification (UV) and ultrafiltration (UF) technologies .[6]

In 2013 Hindustan Times reported that Kent RO had introduced a system that is designed to retain minerals in purified water.[6] That year, The Times of India covered the launch of the Kent Supreme water purifier model.[7]

The company later entered the small kitchen appliance segment with products including vegetable cleaners and atta makers .[8] It also entered the electric fan market under the Kuhl brand.[9]

Marketing

Kent RO signed actress Hema Malini as a brand ambassador in 2005.[10] By 2007 the company had also signed actresses Esha Deol and Ahana Deol for advertising campaigns. [11]

Actor Shah Rukh Khan later appeared in campaigns for the company's security product range.[12]

See also

References

  1. ^ a b c d e f "RO leads, but Kent thirsty for more". Business Standard. 14 May 2014.
  2. ^ a b "Can Kent RO Win the Water War?". Forbes India. 4 June 2014.
  3. ^ "Kent RO plans to launch four new products every year". Business Standard. 4 March 2016.
  4. ^ "How IIT alumnus Mahesh Gupta built Kent RO Systems into a Rs 250 crore business". The Economic Times. 17 October 2011.
  5. ^ "When your efforts do not water down: How Mahesh Gupta built Kent RO". The Economic Times. 26 September 2018.
  6. ^ a b "Mission Zero Water Wastage". Hindustan Times. 6 April 2013.
  7. ^ "Kent launches new RO water purifying system". The Times of India. 5 April 2013.
  8. ^ "Why Kent RO is now foraying into small, mostly niche kitchen appliances". ET Brand Equity. 8 November 2017.
  9. ^ "Kent RO tries to break away from its water purifier heritage as it enters the fans category with Kuhl". Financial Express. 23 January 2023.
  10. ^ "Kent RO's dream endorser Hema Malini to continue the run even after a decade". The Economic Times. 18 September 2015.
  11. ^ "Kent RO signs on another Deol after Hema Malini and Ahana". afaqs!.
  12. ^ "Kent appoints Shah Rukh Khan as brand ambassador for security product range". Mint. 28 February 2019.

Category:Companies based in Noida Category:Indian companies established in 1999 Category:Water treatment companies Category:Consumer electronics companies of India Category:Home appliance manufacturers of India Category:1999 establishments in Uttar Pradesh

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