Draft:Kapiva

Kapiva is an Indian Ayurvedic brand founded in 2016. It is headquartered in Bengaluru, Karnataka.[1][2][3][4]

Draft:Kapiva
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Kapiva
Founded2016
FounderAmeve Sharma
Headquarters
Bengaluru
,
India
ParentAdret Retail Pvt Ltd.
Websitekapiva.in

Kapiva is an Indian Ayurvedic brand founded in 2016. It is headquartered in Bengaluru, Karnataka.[1][2][3][4]

History

Kapiva was founded in August 2016 by Ameve Sharma. The company started as a chain of physical Ayurveda clinics but by 2018, had pivoted into Ayurveda-based functional foods and supplements.[1] The company initially concentrated on traditional Ayurvedic formulations.[5] The startup now has categories including wellness, diabetes care, heart health, and gym nutrition.[3]

Operations, Growth & expansion

In February 2022, Kapiva conducted a consumer health survey in 10 cities of India. which revealed that there's a significant uptick (95%) in the awareness and adoption of Ayurveda in the aftermath of the pandemic.[6] And the company initially expanded into categories including diabetes management, women's health, and sports nutrition.[7]

Kapiva secured funding from several well-known investors in the market such as OrbiMed, 360 ONE Asset, Vertex Ventures, and 3one4 Capital.[8][9][10]

In 2022, the company raised $28 Mn in a Series C round from OrbiMed, a New York-based healthcare-focussed investor.[1]

In September 2025, Kapiva received $60 million Series D funding from 360 One WAM and Vertex Ventures for its global expansion.[11]

Research & Development

The company announced Kapiva Innovation Fund (KIF), a Rs 50 crore corpus dedicated to advance research and development in Ayurveda[12] and launched its Kapiva Ayurveda Clinics for its expansion in India.[13]

The fund supported research in areas including novel formulations, standardization and biochemistry, artificial intelligence applications in Ayurveda, pre-clinical and clinical studies, advanced extraction technologies, bio-active enhancement, and technology-enabled wellness models. Applications were invited from research institutions, PhD scholars, clinicians, hospitals, startups, and incubators working in or related to the field of Ayurveda.[14][15]

The company has collaborated with institutions like Translational Health Science and Technology Institute (Ministry of Science and Technology (India)), Manipal College of Pharmaceutical Sciences, and Manipal Hospitals among others on various research projects.[16]

In his 87th monthly radio programme Mann Ki Baat in 2022, Prime Minister Narendra Modi lauded the Ayush manufacturing industry and Ayush startups, including Kapiva, for their role in making Ayurveda more accessible to people across India.[17]

References

  1. ^ a b c Sil, Debarghya (31 January 2026). "How Kapiva Turned Ayurveda Into A Repeat-Driven D2C Business". Inc42.
  2. ^ Bhalla, Aakriti (21 March 2025). "Inheritor turns founder: Go Zero, Kapiva defy family-business convention". The Ken.
  3. ^ a b "D2C Case Study: Kapiva's Recipe for Modern Ayurveda". The Hard Copy. 1 September 2021.
  4. ^ Rukhaiyar, Ashish (9 November 2017). "Ayurveda with a modern twist". The Hindu.
  5. ^ "Kapiva Nears Profitability, Eyes Global Expansion With Rs 550 Cr ARR: Founder, Ameve Sharma". BW Disrupt.
  6. ^ "Growing affinity towards Ayurveda in 2022, millennials hop on the bandwagon: Kapiva Consumer Health Survey". ETHealthworld.com.
  7. ^ "Kapiva Ayurveda eyes 25% sales growthf or its premium healthcare products". BusinessLine. 29 December 2017.
  8. ^ Shankar, Jay (4 November 2017). "Healthcare firm Kapiva to raise $8 mn". The Hindu.
  9. ^ C, Priyamvada (9 July 2025). "360 ONE eyes bets on Walko, Kapiva in $30-40 million funding talks | Company Business News". mint.
  10. ^ Sarkar, Ranju. "Ayurvedic food spiced up by FMCG boost: Kapiva Ayurveda raises $2.5 million". Business Standard.
  11. ^ "D2C Ayurvedic startup Kapiva bags $60 mn Series D funding". Economictimes.
  12. ^ "Wellness startup Kapiva launches ₹50-crore innovation fund, to invest in 15-30 startups". BusinessLine. 21 January 2026.
  13. ^ "Kapiva enters clinical care with Ayurveda clinics, building adherence-led treatment models". www.pharmabiz.com.
  14. ^ "Ayurvedic innovation: Kapiva to fund researchers in standardisation, tech-enabled wellness models". The New Indian Express. 21 January 2026.
  15. ^ "Kapiva Is Getting India To Hop On Organic Nutrition Bandwagon With The Help Of Ayurveda". Inc42 Media. 6 June 2019.
  16. ^ "Kapiva launches Rs 50 Cr innovation fund to build future-ready ayurveda ecosystem". Biospectrumindia.com.
  17. ^ "Kapiva finds a mention in PM Modi's 87th Mann Ki Baat". Thehansindia.com. 28 March 2022.

Category:Nutritional supplement companies Category:2016 establishments in Maharashtra Category:Indian companies established in 2016

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