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| Type | Private |
|---|---|
| Industry | Sports Nutrition |
| Founded | 2025 |
| Founder | Colt |
| Headquarters | San Diego, California, U.S. |
| Products | Pre-Workout Gummies |
| Website | trygoobs.com |
Goobs is an American sports nutrition brand founded in 2025, specializing in vegan, gluten-free pre-workout gummies. The company is headquartered in San Diego, California, and fulfills orders out of a warehouse in Michigan.
Goobs was founded with the mission of replacing traditional pre-workout powders, which have faced scrutiny over unregulated ingredients, heavy metal contamination, and extreme caffeine content. The brand targets a generation of health-conscious consumers at the intersection of fitness, gaming, and modern wellness culture.
Goobs currently offers two flavors of pre-workout gummies:
Products are available in a 7-count sample pack and a 30-count full bag. All products are certified vegan and gluten-free.
The brand mascot, also named Goob, is an animated character featured prominently on product packaging. The character is depicted in an aggressive, battle-ready stance, consistent with the brand's positioning around energy, focus, and performance.
The brand's visual identity is built around a checkerboard motif with a color palette of lavender, navy, yellow, pink, blue, and orange.
Category:Sports nutrition companies Category:Companies based in San Diego Category:Vegan products Category:2025 establishments in California
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